What started as a hobby freeze-drying strawberries for hiking trips turned into one of Canada's most exciting new freeze-dried pet food companies. Anannya, founder of Farm Fetch Pets based in Toronto, joins the Frozen Assets podcast to share how a 12-hour hike with her dog Caillou sparked the idea for a gently cooked, freeze-dried pet food that is free of fillers, preservatives, and synthetic vitamins. From reformulating recipes five times to get the fat content right, to discovering that proper mylar packaging is everything, Anannya gives an honest and inspiring look at what it actually takes to build a freeze-dried pet food business from the ground up.
In this episode we dig into why freeze-drying is the best technique for preserving nutrients in pet food, the real hidden costs that most new freeze-dry entrepreneurs do not see coming, and why Anannya believes the best businesses are born from personal problems you are passionate enough to solve. If you are a pet owner who wants better for your dog or an entrepreneur thinking about getting into the freeze-dried food space, this conversation is going to resonate with you.
Find Farm Fetch here: https://farmfetchpet.com/
Instagram: https://www.instagram.com/farmfetchpet
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