In this episode of The Digital Executive, host Brian Thomas sits down with Ola Sars, Stockholm-based serial music tech entrepreneur, 2024 Billboard International Power Player, and founder and CEO of Soundtrack Technologies. Ola shares the core thesis that has guided his career for over two decades: the complete digital transformation of music production, distribution, and consumption. From co-founding Beats Music—later acquired by Apple and transformed into Apple Music—to building Soundtrack into the world’s leading B2B music streaming platform, Ola explains why businesses require a fundamentally different music solution than consumers.

The conversation explores the economics of music streaming, how value is distributed across artists, labels, and platforms, and why streaming is healthier than ever for the industry overall. Ola also discusses the future of music in physical spaces like retail, hospitality, and fitness, highlighting how AI-driven curation and personalization—not AI-generated music—will shape how brands use music to enhance customer experiences and drive commercial value.

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