Old Fox Young Fox

We put it off for a couple of years, but it’s time to talk about Brexit.

Not should we or shouldn’t we. Not what are the Political antics of the day, but how did we get here and where are we going?

This is an unedited, no punches pulled debate, where we’ve given the issues time to be fully discussed.

So join us for this discussion all about Brexit, with our Young Fox guest Ben Musio.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Branding is so important. We all know this.

But what is in a brand? And how are brands built and sustained? And what if a brand needs to change, as your business changes?

Strategic and Branding Consultant Jeremy Woolwich takes us through;

- What is a brand, really

- How design a brand for your business

- How to evolve your brand over time

- What to do when your image needs a facelift

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Topics covered in this episode include:

1. What is Blockchain and why is it so ground-breaking?

2. What are Cryptocurrencies?

3. What is the importance of Bitcoin?

4. How can Blockchain be applied to other areas of our lives?

5. What does the future hold?

To learn more about Cryptocurrencies, read this absolute beginners guide.

Note - This is not a guide to investing. This is a discussion of new technologies and an exploration of how they might affect our daily lives.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In the fourth episode of Old Fox Young Fox, we sit down with Robyn Pynsent (Robyn Fawcett), a Digital Marketing expert, particularly in B2B. She has worked with some of Australia’s largest companies and has driven acquisition of new business across email, web and social channels.

Robyn shares how you can apply cutting edge marketing thinking to your business. She helps understand which questions to ask yourself when going to market including who are you targeting and where do they hang out (digitally)?

Topics include:

• What is Digital Marketing exactly?
• What is e-commerce?
• What does it mean for you and your business?
• How do you choose where to invest your budget to get best bang for buck?
• What are the future trends of Digital Marketing?

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

We talk with Joanna Rawbone about how women are transforming the workplace and what businesses need to do to adapt to this change.

In this lively and challenging episode, we compare the male and the female experience of business in London over the past several decades, debate the challenges and discuss the themes emerging as the world drives towards gender equality. Best of all, we then compare Joanna's experience with that of a truly Young Fox, Thy Lam who provides the Millennial take on women in the workplace.

Topics include:

• Do men and women differ in the type of leadership behavior?
• How are women treated in the workplace now compared to 10-20 years ago?
• How are businesses adapting to this change?
• Where are things heading in the future?

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Show mentions:

• Scintillo Consulting: https://www.scintillo.com/
• Flourishing Introverts: https://www.flourishingintroverts.com/
• Myers Briggs Personality Testing: https://en.wikipedia.org/wiki/Myers-Briggs_Type_Indicator

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Related episodes

• Surviving in an Extravert's world with Joanna Rawbone: https://www.oldfoxyoungfox.com/episode/surviving-in-an-extraverts-world-with-joanna-rawbone-of-flourishing-introverts

About our guest

Joanna Rawbone is an educator, speaker and business leader who specialises in cultural change and organisational development. From her base in Kent, her work has brought positive change to both local and multinational organisations. Joanna speaks widely on issues of gender, age and cultural change and is the founder of Scintillo Consulting and Flourishing Introverts.

Contacting our guest

• LinkedIn: linkedin.com/in/joannarawbone/

Social promo photo by Tim Mossholder on Unsplash

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Topics include:

1. Do men and women differ in the type of leadership behavior?

2. How are women treated in the workplace now compared to 10-20 years ago?

3. How are businesses adapting to this change?

4. Where are things heading in the future?

About our guest

Jo is an educator, speaker and business leader who specialises in cultural change and organisational development. From her base in Kent, Jo’s work has brought positive change to both local and multinational organisations. Jo speaks widely on issues of gender, age and cultural change.

Contacting Jo

Jo can be contacted via LinkedIn: linkedin.com/in/joannarawbone/ (https://www.linkedin.com/in/joannarawbone/)

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

So you feel like you need a website. But what is it really for? In this episode of Old Fox Young Fox, we talk to Peter Swead of Paramarq about the value of an effective web presence. What does it do for your business? The answer: It generates sales leads. Just like any type of advertising should. Just as a shop draws in customers, so to does a well-designed website generate leads.

Topics include:

1. How does lead generation work on the internet?

2. What makes a good website?

3. What makes a bad website?

4. How do you measure success?

5. What is Google Adwords?

6. Do you still need traditional advertising?

About our guest

Peter is a lead generation specialist. Through Paramarq, his team have transformed the sales potential of organisations for many years. Peter takes a logical approach to website design and is at the forefront of the use of Google Ads as a means of generating web traffic in the UK.

Contacting Peter

Peter can be reached via LinkedIn: linkedin.com/in/peterswead/

Paramarq can be reached via the Paramarq website

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

So you feel like you need a website. But what is it really for? What does it do for your business? The answer: It generates sales leads. Just like any type of advertising should. Just as a shop draws in customers, so to does a well-designed website generate leads.

We talk to Peter Swead of Paramarq, experts in website lead generation.

About our guest

Peter is a lead generation specialist. Through Paramarq, his team have transformed the sales potential of organisations for many years. Peter takes a logical approach to website design and is at the forefront of the use of Google Ads as a means of generating web traffic in the UK.

Contacting Peter

Peter can be reached via LinkedIn: linkedin.com/in/peterswead/

Paramarq can be reached via the Paramarq website: www.paramarq.com

In this very first episode of Old Fox Young Fox hosts Jeremy Woolwich and Oliver Happy introduce the show concept, themselves and talk about what motivated them to start this podcast. They then discuss the pros and cons of having a website - and a blog.

In this increasingly online-dominated world, is it vital to have a web presence? What is the value of having a blog?

Topics include:

1. Why Old Fox Young Fox?

2. How do you know when your business needs a website?

3. How do you get a website made?

4. What is a blog and do you need to be blogging?

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp