Season 4 is here and we begin 2023 with CEO of Sukup Manufacturing and huge Cyclone fan Steve Sukup. The guys sit down and talk with Steve about his love for Iowa State, his growing up in small town Iowa, how he things NIL will change the landscape of college sports and much more. We then finish up with the "donated" segment of Steph Copley's STFU. Please think of donating to the Young Womens Resouce Center here https://ywrc.org/donate/. Check out all our podcasts at www.threebeardsmedia.com Thank you to our sponsors Revelton Distilling Company at www.reveltondistillery.com/and Kyle Lehman at Wintrust Mortgage. www.wintrust.com/find-expert/mortgage/kyle-lehman.html