Tech founders often fall into the "If I build it, they will come" trap. But what does it really take to scale a business and gain traction in today's crowded market?

In this episode, Angelo Rodriguez, VP of Go-To-Market at ZeroTier, shares his journey from a Fortune 50 company to a Series A startup—and the key lessons he’s learned along the way.

Key Topics Covered:

• Why transitioning from corporate to startup requires a mindset shift

• The #1 mistake founders make in go-to-market strategy

• How freemium models can drive 10K+ organic signups per month

• The power of channel partnerships for enterprise sales

• AI in marketing: Using automation without losing the personal touch

• The real secret to startup growth: Building strong relationships