M1, M20, M40: The First Typewriters

The story of Olivetti begins with three groundbreaking machines: the M1, M20, and M40 typewriters. More than just office tools, they embodied a new approach to industrial design, blending functionality, aesthetics, and innovation.

In this episode of #OLIverse, we uncover how these early models laid the foundation for Olivetti’s future as a pioneer in technology and design.

The First Olivetti Factory: A Vision in Brick and Steel

From the iconic Red Brick Factory designed by Camillo Olivetti to the expanded ICO workshops by Figini and Pollini, Olivetti’s first industrial spaces in Ivrea were more than just factories—they were a blueprint for innovation, design, and social progress.

In this episode of #OLIverse, we explore how these pioneering structures shaped the company’s philosophy and redefined the relationship between industry and architecture.

Scatto originale risalente alla V triennale di Milano, 1933
© Archivio Architetto Figini AAF Milano.

The Evolution of the Olivetti Logo: A Story of Design and Innovation

What makes a logo timeless? In this episode of #OLIverse, we explore the fascinating evolution of the Olivetti logo, a symbol that has continuously reinvented itself while staying true to its visionary roots.
From its earliest iterations to the groundbreaking designs by some of the greatest minds in visual communication, the Olivetti brand identity reflects a perfect balance between aesthetics, functionality, and innovation.

Camillo Olivetti: The Visionary Behind an Italian Icon
Discover the man who started it all. In this episode of #OLIverse, we take you back to the origins of Olivetti, exploring the life, vision, and groundbreaking ideas of Camillo Olivetti, the founder of one of the most innovative companies in history.

From his passion for technology to his commitment to social progress, Camillo’s story is one of inspiration and foresight. Tune in to hear how his leadership and ideals laid the foundation for a legacy that continues to shape the world of design and innovation today

Welcome to #OLIverse: A New Way to Experience Olivetti’s Legacy
Prepare to dive into a story of innovation, design, and vision like you’ve never heard before.

We’re bringing the groundbreaking history of Olivetti to life in an immersive and dynamic podcast series.This is more than a journey into the past—it's a fresh perspective on the ideas, people, and creations that shaped a company and inspired generations.