Olu's Files

Life opportunities will not always present themselves to you the way you expect it. This podcast discusses how to learn continuously and adaptively to build strong careers in a dynamic, constantly changing world. I share my adaptive learning experience starting as a pharmacist in the pharmaceutical industry, sales, to non profit/ social development, to advertising, consumer goods marketing, telecoms and banking working at C levels in these diverse industries. If you are just starting your career or mid level in your career, you will find this podcast very useful. #learning #business #management #learninghowtolearn #innovation

Are you an entrepreneur launching new products or innovation or a Product, Business or Marketing Manager doing same? This podcast is for you. This podcast discusses how to drive rapid adoption of new products and innovation. For marketing practitioners, it links the innovation diffusion theory from classic marketing to contemporary design thinking practice. Managers of social behaviour change programs in sectors like agriculture, health, financial inclusion and green energy will also find the podcast very useful. #innovation #newproducts #marketing #business #behaviourchange

Why is Africa dominated by global brands? Is there a path to global leadership for brands of African origin? How could brands of African origin win even within their own continent? With analysis of successful brands from popular culture, this podcast proposes 5 (five) strategies for African brands to achieve global leadership. #africa #brands #business #marketing

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Your communication skill is a key determinant of how you far you would go in your career either in business, government or in not for profit sectors. Your communication skills will also determine your success in engaging people and moving them to action and results. This episode, particularly talks to middle level managers on how to improve their communication skills to become better managers and leaders. Senior leaders will also find find it useful to improve their people engagement skills and move their people to great results. Share the podcast and Send feedback to [email protected]. #business #communication #peoplemanagement #leadership #management #government #public service #notforprofit

You business can’t be very successful if you are just like everyone else.  How do you build your differentiation? Why do many firms and services in the same industry look the same, simply copies of each other and essentially all become commodities largely competing on price and destroying shareholder value? How do you take your business out of the commodity trap and build a strongly profitable business? Also discussed in this episode are issues at the nexus of customer value proposition, resource-base strategy, culture and the role of leaders in building organizations with capability to win enduringly in their markets. Please send your comments or questions on this podcast to [email protected] . #business #strategy #culture #differentiation

When businesses suffer from marketing myopia, they miss great growth opportunities, their long term existence might even be threatened. Why does this happen and how should Organizations deal with this serious problem.? Please send your comments or questions on this podcast and others to [email protected] . #business #marketing #strategy #leadership #innovation

What does it take to execute your strategy and program successfully? Strategy is a mere intent unless it gets done? How do you translate your strategy usually in various power- point documents to real action? #execution #strategyexecution #leadership

What is the greater social purpose of digital start ups? How could they build a sustainable business and translate their innovations to commercial success? This is a critical question as a great technology or innovation does not necessarily translate to a great commercial success? How could digital start ups build successful commercial strategy out of their great innovations?