In this episode of Globalcast, Euromonitor research analyst Svetlana Uduslivaia discusses efforts by the Canadian Ministry of Tourism to promote Canada and boost international visitors with the increased attention created by the Olympic Games in Vancouver.

Learn about:

·         Long-term goals and outcomes for the Canadian Ministry of Tourism

·         What Canada needs to do to offset declines in US visitors

·         Strategies used to increase visibility of Canada with Olympic Games

·         What is expected for tourism in Canada post-Olympic games

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.