One of my favourite watch brands in the world, is in trouble. It’s not the first time, and I’m sure it won’t be the last, but the way things are going right now, something’s going to need to change in order to turn things around. Today I’m going to talk about what I think makes a model watch brand, what troubles Omega is facing, and what it can do—if anything—to turn it around. And ultimately, we’ll be answering the question: does Omega deserve to belong in a modern watch market.

Prefer to watch on YouTube? You can here: https://youtu.be/Wbps-xCWxO4

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