Omelia is a new digital story-telling tool being developed by entertainment industry experts that is being developed right here in Armidale. In this interview we chat with Kate Armstrong-Smith, one of the co-founders of Omelia, to hear about how this new story-telling technology works. With a background in science and the entertainment industry, the team behind Omelia found that advances in technology could open up different ways of developing stories for new media such as video games, the meta verse, and cinematic universes. We also chat about the decision to bring this startup to regional Australia, and how a fortuitous pandemic lockdown experience convinced them that a regional town could be the home for a revolutionary tech-startup.