I’ve made some amazing hires in my career and I’ve made some poor hires. Why the inconsistency? Prior to this incredibly insightful conversation, I don’t know if I’d have been able to tell you why, but I definitely can now. My biggest takeaway? Anyone in a hiring role needs the authority to make sure the job also fits the new hire. Give this episode of the Omnicast a listen and you’ll see what I mean.

Colin Jones of WeldWerks Brewing and Dave Flomberg of Modus Persona join me to chat about how companies can hire great people and make sure that they are an excellent fit. Hint: It’s far more than just the interview.

Podcast coach Gabe Ratliff (of The Artful Entrepreneur) joins Tyler Jacobson to discuss how dialing in your message can help you succeed in podcasting and how being compelled to podcast can help you reveal your expertise and passion.

TRANSCRIPT (automated):

TYLER JACOBSON: You’re listening the Omnicast. I’m your host, Tyler Jacobson, with Omnifonic.com. Joining me today is Gabe Ratliff with the artful entrepreneur, a newly launched business. Gabe tell us a little bit about that.

GABE RATLIFF: You bet. Thanks so much for having me here. Tyler I appreciate it.

So so I My story started about three years ago when I was laid off from my corporate gig. I was at a startup for almost four years and I not only drank the Kool-Aid I made it. I was absolutely just 100 percent devout to the work I was doing. I love the startup environment. I love that like how nimble and exciting it is I love the energy. One of the things that was a struggle though is it was like You know it’s a it’s a grind. It’s a hard grind. And I had been on that grind for a long time.

And when I was laid off I asked my wife like hey give me Give me a little bit of time you know give me a few weeks. I had severance so I had a little bit of a buffer and I said hey you know let me let me have a little bit time to figure out where I want to go and what I want to do. And so during that time I am I really did a lot of deep work. I was meditating.

I I was in really bad shape from the work I was I was doing. I mean I was like physically mentally spiritually just not in a good place. So I started meditating. I was getting back into working out and just getting back to me and focusing on me. And I also did a bunch of deep work like ancient Tibetan death meditations and that’s right.

TYLER: That’s what I said Yeah I want to ask you about that I want to go. I’m going to come back to that.

GABE: Yeah yeah. That one usually gets a little pause and you know the reason I was doing these things is because I’m a creative I’ve been a creative my entire life whether it was on the music side or the graphic video drawing illustrating as well as photography and video. And I’ve been in video for a long time. And so I was at this place where I’m like you know do what do I want to capture my own ship. Am I ready. Can I do it. Am I an entrepreneur.

I mean a lot of these questions a lot of us go through his entrepreneurs and I was in this place. I really wanted to figure out what I wanted. Like what did I really want to do. And so part of that that meditation and I did it gets you into this space right where the whole point of it is that it puts you into this space where you you start to really break through what’s important to you and you start to really think about what is it that I really really want like if I was on my deathbed without having to actually go through those motions physically and go through that strain at least in this context right.

Like we’ve we’ve been through that with family we’ve been through that with friends. But it’s something that you know when your life is moving along you’re not stepping back and thinking about that right.

Susan Barry of Hive Marketing returns to the Omnicast to discuss all sorts of stupid ways that businesses waste their marketing budgets. Are you making some of these mistakes? Tune in to find out.

TRANSCRIPT (Automated)

This is Tyler from the Omni cast before I jump into this episode I want to acknowledge that there were some audio problems on my end on this episode so my microphone sounds really crappy but just bear with me because I promise there’s a lot of good information on this episode between me and Susan Barry. Som without any further ado here it is. TYLER: Thank you for joining us on the Omnicast. I’m your host Tyler Jacobson here with my guest Susan Barry of Hive marketing

SUSAN: Hi Tyler.

TYLER: Hi Susan. Thanks for joining us again.

SUSAN: Thanks for having me.

TYLER: Again remind our listeners what it is that you do.

SUSAN: I am a top line revenue consultant for the hotel business. So I help hotels do a better job and solve problems in their sales marketing and revenue strategy efforts.

TYLER:All right excellent. And what position of person generally hires you if I’m just if I find some sales rep at a hotel and I’m like We need that or do I need to get you hired.

SUSAN:I think the most likely candidate for hiring me my ideal client is the owner of the hotel. Sometimes the management companies sometimes the brand but usually the owner is the person who has the will and the way to make it happen.

TYLER: Wonderful wonderful. All right. So today we have a very fun topic which is what are some stupid ways companies are wasting money in marketing. And we have all come up with are all. You and I are responsible that we’ve come up with our respective lists. And let’s start bizarrely I think one of the stupid ways that people spend marketing in advertising. I mean in ways stupid ways people spend money in marketing is relying on a singular tactic. This is a very philosophical kind of thing. It’s not very specific but it’s when I say that it’s like well we’re going to spend a very small amount of marketing budget that we have on tchotchkies. There’s nothing else. There’s no there’s no real marketing strategy behind it. Just we’re gonna do this one thing and that will somehow equal Yeah customers clients.

SUSAN: Magic happens. Have you can you think of. OK. So the company has very little money to spend on marketing right. So instead of spending that money on tchotchkies what would be your recommendation for how to diversify if they’re broke as a joke. And I’ll be taking notes during this part.

TYLER: OK. Well I would say go back to the thing that has brought new clients in the past night and ask a question of have we fully exploited this. And if we have not fully exploit did it how do we fully exploit it.

SUSAN: Got it.

TYLER: And that’s what you do with you are minimal marketing budget is you don’t look to reinvent the wheel you look to make a bigger wheel or reinvest in th...

We often hear from B2B companies that they only want to advertise on LinkedIn and don’t want to advertise on Facebook or Twitter. In this episode, Tyler and Dannon explore this thinking to see if business to business is missing marketing opportunity by exclusively spending on LinkedIn or if it’s the smartest use of their ad dollars.

Lesson 1: If you’re ignoring your business’ online reputation, today is the day that ends.

Susan Barry of Hive Marketing joins Tyler to discuss the importance of online reputation management, share stories of when and how it goes wrong, and give you the tools and guidance to take control of your online reputation to win more customers. 

Do you have a great reputation management tip that we didn’t consider? Add it below and we may mention it on an upcoming episode.

Have you heard that the inbox is the great equalizer? Your brand gets as much visibility in the inbox as any brand of any size. So, are you taking full advantage of this or are you overlooking a couple of the easiest "set-it and forget-it"; marketing tactics out there? Omnifonic' Tyler and Dannon are here to help you level up your marketing efforts today.

We’re not talking about a fleet of wrapped vehicles. We’re talking about the back window of your Honda Accord being plastered with adhesive lettering from Home Depot talking all about your brand. Does it work? Do people remember? Should it be done differently? Tyler and Dannon dissect all of the marketing pluses and minuses of branding your personal vehicle.

Are you doing this to your car and is it bringing you business? Leave a comment and let us know.

We’re not talking about a fleet of wrapped vehicles. We’re talking about the back window of your Honda Accord being plastered with adhesive lettering from Home Depot talking all about your brand. Does it work? Do people remember? Should it be done differently? Tyler and Dannon dissect all of the marketing pluses and minuses of branding your personal vehicle.

Are you doing this to your car and is it bringing you business? Leave a comment and let us know.

On this episode of the Omnicast, we explore how to run better Facebook ads with David Soto of The Moore Agency. Is it possible to spend too little? Is it possible to spend too much? Should you run your ads to wide audiences or should you narrow your audiences down to exact personas? We get into all of that for huge clients and small businesses.

Do you have tips of your own? Leave a comment and let us know.

Are you in Denver? If so and you want some training on running better Facebook ads, Omnifonic’s own Tyler Jacobson teaches them at General Assembly. Click here for upcoming classes.

On this episode of the Omnicast, we explore how to run better Facebook ads with David Soto of The Moore Agency. Is it possible to spend too little? Is it possible to spend too much? Should you run your ads to wide audiences or should you narrow your audiences down to exact personas? We get into all of that for huge clients and small businesses.

Do you have tips of your own? Leave a comment and let us know.

Are you in Denver? If so and you want some training on running better Facebook ads, Omnifonic’s own Tyler Jacobson teaches them at General Assembly. Click here for upcoming classes.