“Omnichannel” has become somewhat of a buzzword in the home furnishings industry—and for good reason.

These days, most retailers would fair better with a strategy that integrates different methods of shopping, but it may seem intimidating if you’ve never done it before.

The FAM reached out to several furniture and mattress retailers to talk about their omnichannel strategies and what’s working, and we found something surprising—omnichannel doesn’t have to be as complex as it seems.