Brands and their founders are stepping up to tackle big global problems using the power of business to be part of the solution.

In our hyper-connected world, sometimes it's difficult to slow down and play the long game, especially when your competitors are building against a completely different paradigm. True innovation requires a commitment that often means more friction, more time, and higher costs compared to the industry norms.

Ara Katz is the Co-Founder and Co-CEO of Seed Health, a biotech startup that's developing novel uses of bacteria to improve human and planetary health. She sits down with Kelly Kovack to explain why she is happy to play the long game, and why she believes that when it comes to human health, and the health of our planet, no corners should be cut.

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Learn more about your ad choices. Visit megaphone.fm/adchoices