In this episode of Lennox ON AIR, Dave and Doug visit Strategic America in Des Moines to hear how a cold call 45 years ago grew into a national marketing partnership supporting thousands of Lennox dealers. John, Lindsey, and Trista share how SA evolved from traditional media to full‑funnel digital strategy and why trust, data, and collaboration remain at the center of dealer success.

The team breaks down what today’s dealers need to stay competitive — from AI‑driven search changes to maintaining a strong digital footprint and giving agencies better lead‑quality feedback. Whether you're building brand awareness or driving more leads, this conversation offers clear, practical ways to strengthen your marketing and get more from the partnership.

Lennox ON AIR is a Lennox Learning Solutions Production.

In this episode of Lennox ON AIR, Doug and Dave head to Des Moines to visit Bell Brothers and explore how a 70‑year HVAC company expanded into true whole‑home service. They sit down with President Jason Gassman and Territory Sales Manager Brendan Sullivan to discuss the company’s evolution—how adding plumbing, water solutions, and new service lines allowed Bell Brothers to support every system in the home while staying rooted in the care and craftsmanship that built their brand.

Jason shares how intentional leadership, technician development, and fast, customer‑first service drive their growth, while Brendan highlights why the Lennox–Bell Brothers partnership works and how aligned cultures strengthen the homeowner experience. This episode offers an inside look at a company that’s grown beyond HVAC—expanding thoughtfully, serving boldly, and delivering complete home comfort for the Des Moines community.

Lennox ON AIR is a Lennox Learning Solutions Production.

In this episode of Lennox ON AIR, Doug and Dave visit the Lennox Marshalltown factory to explore the people, history, and culture that have shaped Lennox for more than a century. They sit down with Terry Frederickson, celebrating 50 years with the company, and Manufacturing Engineering Supervisor Jimmy Aiello to discuss the evolution of the plant, the creation of the Lennox museum, and why craftsmanship and community remain central to everything built in Marshalltown.

Terry shares his firsthand account of the 2018 tornado and the remarkable resilience that followed, while Jimmy walks listeners through what dealers experience during today’s factory tours—from the museum to the audit lab to the assembly lines. This episode highlights the pride, dedication, and culture that give Lennox equipment its heartbeat.

Lennox ON AIR is a Lennox Learning Solutions Production.

In this episode of Lennox ON AIR, Dave Chatmon and Doug Smiley sit down with Mike Guillen, owner of Hope Heating and Cooling, to explore how he built one of the fastest-growing HVAC businesses from the ground up. From starting with zero debt to creating a culture centered on trust and service, Mike shares the unconventional strategies that helped him turn vision into reality—and why doing things the right way matters more than ever.

You’ll also hear how Hope Heating is redefining success through community impact, including its nonprofit initiative, Day of Hope, and a business model built on referrals. Whether it’s leading with purpose, building a team that thrives, or navigating growth without sacrificing values, this episode offers practical insights for dealers, owners, and anyone looking to grow a business that lasts.

Join us at Lennox VisionTECH 2026!

Lennox ON AIR is a Lennox Learning Solutions Production.

In this episode of Lennox ON AIR, Joe and Dave sit down with Tim Brizendine, Vice President of Product Management, and his team to pull back the curtain on what’s next for Lennox innovation. From navigating one of the most significant refrigerant transitions in HVAC history to introducing new cabinet designs and advanced controls, the conversation explores how Lennox is moving beyond compliance to create products that dealers love to install and homeowners trust.

You’ll also hear about exciting new ventures, including the Lennox Powered by Samsung mini-split line and a strategic partnership in water heating that positions dealers for future growth. Whether it’s cold climate heat pumps, smarter thermostats, or integrated solutions for easier installs, this episode is packed with insights on how Lennox is shaping the future of comfort—and why now is the time to think big.

Talk with the Product team at Lennox LIVE 2026!

Lennox ON AIR is a Lennox Learning Solutions Production.

In this episode of Lennox ON AIR, Joe and Dave sit down with Betty Ungerman—Vice President, Deputy General Counsel, and Chief Ethics and Compliance Officer at LII Corporate—to explore how dealers create lasting impact beyond HVAC. Betty shares why giving back matters and how programs like Feel the Love and the LII Lennox Foundation strengthen communities and dealer relationships.

We’ll uncover the business benefits of community involvement, from boosting employee retention to building team culture, and share inspiring dealer stories. Plus, you’ll learn practical ways to structure giveback programs that fit your business. If you’re looking to inspire your team and elevate your brand, this episode proves why doing good is good for business.

ON AIR is a Lennox Learning Solutions Production.

In this episode of Lennox ON AIR, Joe and Dave sit down with Erica Lucas and Daryl Tucker, two leaders shaping the future of Lennox Stores. From the early days of limited access to today’s coast-to-coast network, they unpack how Lennox Stores have evolved into a powerful extension of dealer teams—offering speed, reliability, and a culture of service that feels like family.

With candid stories and deep insights, Erica and Daryl share how leadership drives culture, how store teams go above and beyond (even after hours), and how innovations like product lockers and boot camp training are transforming the customer experience. Whether you're a longtime Lennox dealer or just getting started, this episode offers valuable lessons in operational excellence, customer partnership, and what it means to truly serve.

Lennox ON AIR is a Lennox Learning Solutions Production.

In this episode of Lennox ON AIR, Joe and Dave sit down with Jonathan Saunders, Manager of Dealer Training for Lennox Learning Solutions, to talk about the next generation of dealer training. From the introduction of the CLEAR sales process to new role-based assessments and the upcoming Culture Code course, Jonathan shares how Lennox Learning Solutions is helping dealers turn training into measurable business growth.

Together, they unpack what it means to invest in people, how to create a sales process that builds trust and transparency, and why understanding your company’s identity is key to building a strong culture. Whether you’re a comfort advisor, technician, or dealer principal, this conversation offers a roadmap for developing your team, your business, and ultimately, your success.

ON AIR is a Lennox Learning Solutions Production.

In this episode of Lennox ON AIR, Joe and Dave sit down once again with Lanessa Bannister, Vice President and General Manager of Lennox Residential. Lanessa shares her journey from VP of Sales and Stores to leading the largest Lennox business division, reflecting on how she balances courage, focus, and humility while guiding more than 2,000 people through industry change.

With humor and honesty, Lanessa talks about leading peers, making tough decisions, and staying grounded under pressure. She offers candid insights on setting priorities, managing stress, and keeping teams focused on long-term success—a masterclass in leadership for a company of any size.

Lennox ON AIR is a Lennox Learning Solutions Production.

In this episode of ON AIR, hosts Joe Jones and Dave Chatmon are joined by Technical Training Manager Doug Smiley to explore how the BuildATech Friends and Family program is transforming lives and strengthening the HVAC industry. From tackling the technician shortage to sharing stories of perseverance, mentorship, and career discovery, this conversation highlights how one idea grew into a nationwide movement that connects people to meaningful, hands-on careers.

You’ll hear how Lennox trainers and dealers are helping everyday people, from recent graduates to career changers, find purpose, confidence, and long-term success in the trades. It’s an inspiring look at how investing in people not only builds technicians—it builds the future of our industry.

ON AIR is a Lennox Learning Solutions Production.