On Air with AIA

On this episode of On Air With AIA, host Clay Hall chats with Eric Coryell, coach and author of “Revolutionize Teamwork: How to Create and Lead Accountable Teams.” They discuss the importance of creating an environment where teams are able to be open, honest and functional. Eric provides great advice for any team looking to communicate more effectively.

On this episode of On Air With AIA, Clay welcomes Sarah Spratt, owner of AIA-affiliate distributorship, Third Power Promotions. They discuss Sarah’s journey from the beginning of her promotional products career to the present, including anecdotes about her mentor, Harry Hawkins. They also chat about how resiliency and reflection are key to getting through any industry challenge.

On this episode of On Air With AIA, Clay welcomes Stacy Tuschl, best-selling author, speaker, owner of multiple 7-figure businesses and the creator of the Foot Traffic Formula. They discuss some strategies entrepreneurs can use to reenergize their business, as well as how important a positive mindset is to reaching your goals.

In this episode of On Air With AIA, Clay sits down with Bill Petrie, managing partner at brandivate, a full-service executive marketing, sales, branding, and coaching outsourcing team. Bill talks about what it’s like starting a business during a pandemic, how to communicate through podcasts and what he thinks the future of promo will look like.

Our guest this episode is Paul Bellantone, the President and CEO of PPAI (Promotional Products Association International). He discusses how the promotional product industry has adapted since COVID-19 arrived on the scene. He also takes a look at the future of the promo industry and what things might look like in six months and in 18 months.

This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.

On Air With AIA welcomes guest Jay Busselle, the Marketing Director at Equipment Zone, Inc. Jay is also the founder of a promotional products Twitter chat called #promochat and a self-proclaimed CTO – Chief Taco Officer. They discuss how to market during unpredictable times and how to move forward without having all the answers for what’s ahead. They also talk about the importance of (virtual) human connection and empathy.