She got labeled with a learning disability. Turns out that was the superpower.

Yael Morris, founder and CEO of Decode, joins Faye for a conversation that doubles as a masterclass in listening. As a young girl, Yael got labeled with a learning disability and spent years convinced she wasn't capable. She ran a marketing agency during COVID, and discovered her clients couldn't answer the most basic question about their own customers. So she went and asked them herself. Decode runs third-party interviews with lost-deal prospects and churned customers to get the truth no salesperson can pull out of them.

This episode goes deep on the dating-as-sales metaphor that explains why your prospects ghost you, why you should never try to objection-handle, the Toronto vs Tel Aviv risk-tolerance gap, and the two definitions of success: the one with a number on it, and the one where you can actually go to sleep at night.

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Connect with Yael:

• Decode: https://decodeinsights.com/
• LinkedIn: linkedin.com/in/yaelmorris

Connect with Faye:

• Website: https://thetrailblazerpod.com/
• IG: @thetrailblazerpod