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On Brand - 1 John 1
To be "on brand" - quite basically - means that whatever you're creating is consistent with the look, feel, messaging, tone, voice, etc. of everything else you've produced to date. It's consistent with the reputation you have, the brand you've built
This new series we will be looking at what the brand of Christianity should look like. I believe these are marks of disciple, a follower of Jesus. So, instead of asking “what’s in your wallet?” You might look at it like, “What’s in your heart?” And more importantly, “What’s in your behavior?”
NOTES —> http://bit.ly/onbrand-1
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By Life Center ChurchTo be "on brand" - quite basically - means that whatever you're creating is consistent with the look, feel, messaging, tone, voice, etc. of everything else you've produced to date. It's consistent with the reputation you have, the brand you've built
This new series we will be looking at what the brand of Christianity should look like. I believe these are marks of disciple, a follower of Jesus. So, instead of asking “what’s in your wallet?” You might look at it like, “What’s in your heart?” And more importantly, “What’s in your behavior?”
NOTES —> http://bit.ly/onbrand-1