It’s a brand-new year, which means it’s time to evaluate, refine, and set the foundation for your marketing strategy in 2025. In this first part of a two-part series, we’re diving deep into the essential steps to start your planning process.

This episode is all about reflection. You’ll learn why it’s crucial to assess your goals, audience, competitors, and last year’s performance before mapping out your strategy for the year ahead. We’ll also discuss how shifting consumer trends, emerging technologies like AI, and market dynamics can impact your approach.

Here’s what we cover:

Whether you’re a seasoned marketer or just starting out, this episode will help you establish a strong foundation for your 2025 marketing efforts. Plus, I’m sharing a free downloadable guide to make this process even easier!

Register here for the workshop!

Welcome to the On Brand Podcast! This is the introduction episode to the podcast so you can learn more about me (Jessica Carr), my background, and what this podcast is about.