On Brand

In this episode of the On-Brand Podcast, host Jessica Carr converses with Debra, a North Phoenix-based entrepreneur. They discuss the significance of psychological safety, trust, and DEI (Diversity, Equity, and Inclusion) in business and leadership. Debra shares her journey into entrepreneurship, and describes the challenges she faced, including her defining moment when she realized corporate environments were not for her. They delve into the importance of internal trust, natural boundaries, and human design in creating a supportive and inclusive work environment. The episode emphasizes that building trust starts within oneself and explores practical steps for fostering trust and collaboration, especially for women entrepreneurs.

Welcome to the On-Brand Podcast hosted by Jessica Carr, a seasoned marketing strategist. In this episode, Jessica chats with Kyla Wood, co-founder of Triptimize, about their shared experiences as women in tech. They delve into Kyla's journey from software developer to startup co-founder, explore the unique challenges women face in STEM fields, and discuss the evolving tech industry. Kyla shares insights on overcoming gender bias, embracing leadership roles, and the importance of community. Discover how Kyla is disrupting travel planning with Triptimize and get inspired to amplify your impact and live life 'On-Brand'.

In this episode of the On Brand Podcast, I’m diving into what it means to be a Full Funnel Holistic Strategist and why it’s a game-changer for building a sustainable and converting marketing strategy. Unlike most marketing professionals who specialize in just one area, my background spans across every aspect of marketing—from web design and development to managing multi-million dollar ad campaigns, SEO, and beyond.

I’ve developed my own unique system that helps my clients create long-term, effective marketing strategies that don’t just look good on paper but truly convert. But before we dive into the nitty-gritty of my system in future episodes, today we’re starting with the basics: What exactly is the marketing funnel?

In this episode, you’ll learn:

• What full funnel marketing actually means and why a holistic approach is crucial for success.
• The three primary stages of the marketing funnel: Awareness, Consideration, and Conversion.
• Why most marketers struggle with the funnel and how to avoid the same pitfalls.
• What the Funnel Flux Rate is and why it’s essential for understanding your audience’s journey.
• How to strategically balance organic and paid marketing efforts for maximum impact.
• Why nailing your organic strategy is crucial before spending a dime on ads.

I’ll also share a real-world example of how one of my friends was seeing great engagement online but wasn’t making sales—because she was stuck in the awareness stage. We’ll unpack how understanding and optimizing each stage of the funnel can make all the difference in your marketing efforts.

Resources Mentioned:

• Blog Post & Marketing Funnel Graphic – Check out the accompanying blog post with a detailed graphic to visualize the funnel stages.
• Subscribe to the On Brand Podcast – Stay up to date with new episodes and actionable marketing insights.

If you’ve been struggling to convert your audience into paying customers or simply want a better understanding of the marketing funnel, this episode is a must-listen. Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs looking to level up their marketing strategy.

Tune in now to learn how to master full funnel marketing and grow your business holistically!

Are you ready to make 2025 your most successful year yet? In this episode of the On Brand Podcast, we dive into crafting a strategic plan to set your business up for success in the new year. Whether you’re an established entrepreneur or just getting started, this episode will give you the framework you need to create a clear, actionable, and inspiring strategy.

Join me as we break down the essential components of planning your year, including goal setting, budgeting, market research, and channel diversification. You'll learn how to take a holistic approach to your business and embrace opportunities for growth—all without burning out. Let’s make 2025 the year.

Download the guide here!

It’s a brand-new year, which means it’s time to evaluate, refine, and set the foundation for your marketing strategy in 2025. In this first part of a two-part series, we’re diving deep into the essential steps to start your planning process.

This episode is all about reflection. You’ll learn why it’s crucial to assess your goals, audience, competitors, and last year’s performance before mapping out your strategy for the year ahead. We’ll also discuss how shifting consumer trends, emerging technologies like AI, and market dynamics can impact your approach.

Here’s what we cover:

Whether you’re a seasoned marketer or just starting out, this episode will help you establish a strong foundation for your 2025 marketing efforts. Plus, I’m sharing a free downloadable guide to make this process even easier!

Register here for the workshop!

Welcome to the On Brand Podcast! This is the introduction episode to the podcast so you can learn more about me (Jessica Carr), my background, and what this podcast is about.