Do you want to know the crucial role of marketing strategy for your business? 🤓⁠

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In this episode, we sit down with Allan Dib for a really substantial topic which is using marketing strategy framework.

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Topics: ⁠

✔️ Small Business Marketing

✔️ The 1-Page Marketing Plan

✔️ The “Before” Phase

✔️ The “During” Phase

✔️ The “After” Phase

Here's a little bit of an introduction to our guest in this episode.

Allan is a serial entrepreneur, rebellious marketer, technology expert, and bestselling author. And he has started and grown multiple businesses in various industries, thanks to his marketing expertise. So, his business was named by Business Review Weekly, as one of Australia's fastest-growing companies, so on is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth.

Allan is the author of the bestselling book, "1-Page Marketing Plan". And this is the book we are going to talk about today. So as a business coach, consultant, and public speaker he frequently shares his proven strategies and cutting-edge tactics.

If you want to check out his book called, "The 1-Page Marketing Plan"?

Here's the link: ebaqdesign.com/go/marketing-plan-book

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Radim Malinic and we talk about Brand Identity for Startups—Stay tuned! 🔔⁠

Do you want to learn how to generate ideas more effectively? 🤓⁠

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In this episode, we sit down with Kevin Duncan for a really substantial topic which is using creative brainstorming techniques.

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Topics: ⁠

✔️ How to brainstorm ideas

✔️ Best brainstorming techniques

✔️ How to judge creative Ideas

✔️ How to enact an idea

Here's a little bit of an introduction to our guest in this episode.

Kevin is a business advisor, marketing expert, and the author of several successful business books. He previously worked in the communications and advertising sector for over 25 years. In agencies, he has worked with over 400 clients deployed 600 million pounds of funds to own more than 200 brands. So he has overseen over 1000 projects and won 35 awards for creativity and effectiveness.

He is an expert when it comes to generating ideas visually. And he shares his tips in the book, The Ideas Book, and this is the book we are going to talk about today.

If you want to check out his book called, "The Ideas Book"?

Here's the link: http://ebaqdesign.com/go/ideas-book

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Allan Dib and we talk about Marketing Strategy Framework—Stay tuned! 🔔⁠

Do you want to learn how to build psychology-driven brands? 🤓⁠

In this episode, we sit down with the amazing, Kaye Putnam for a really interesting topic which is using archetypes in branding.

Topics: ⁠

✔️ What Are Archetypes?⁠

✔️ Brand Character⁠

✔️ Offer Doctor⁠

✔️ Demand⁠

✔️ Energetic Influence

Here's a little bit of an introduction to our guest in this episode.

So, Kaye Putnam is a psychology-driven brand strategist and her formal degree is in marketing with a psychology minor. She has worked with hundreds of clients from international corporations to solopreneurs.

And as she went about her journey in branding, she developed her own method of branding by using the power of archetypes. Kaye works with students in her brand incubation program and also with clients one-on-one to help them with branding their business.⁠

She has a brand archetypes course called "BrandFluency" that helps you incorporate your archetype into your brand.

If you want to check out her brand archetypes course.

Here's the link: https://www.ebaqdesign.com/go/brand-fluency

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

And don't forget to comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Kevin Duncan and we talk about Creative Brainstorming Techniques—Stay tuned! 🔔⁠

Do you want to get expert tips for effective logo design? 🤓⁠

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In this episode, we'll be talking with Armin Vit for a really interesting topic which is effective logo design tips.

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Topics: ⁠

✔️ How to critique logos?

✔️ Identity system elements

✔️ Good logo design examples

✔️ Bad logo design examples

✔️ Trends in logo design

✔️ Summary

Here's a little bit of an introduction to our guest in this episode.

Armin has established himself as an influential figure in the logo design space through his blog called "Brand New" which is a very popular blog and design community where you can basically find a lot of blogger and brand identity reviews, including redesigns on some of the top brands.

He also works at the iconic design firm, the Pentagram in its New York office. And now he also works with clients under his own design firm UnderConsideration.

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Kaye Putnam and we talk about Using Archetypes in Branding—Stay tuned! 🔔⁠

Do you want to get expert tips for effective logo design? 🤓⁠

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In this episode, we'll be talking with Mark Pollard about an action-packed discussion of brand strategy framework.

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Topics: ⁠

✔️ Warning about frameworks

✔️ The Four Points Framework

✔️ Brand Problem

✔️ Brand Insights

✔️ Brand Advantage

✔️ Brand Strategy

Here's a little bit of an introduction to our guest in this episode.

Mark is a strategist, speaker, and writer born in Sydney and living in New York. And he has spoken at Cannes Lions International Festival of Creativity, and he’s focused on helping people, who think for a living, live, which means he trains strategist. So he has trained strategists all over the world, and he runs the community and podcast Sweathead.

Mark recently published his book “Strategy Is Your Words: A Strategist’s Fight for Meaning”, and this is the book we are going to talk about today!

Check out his brand strategy course called, "Brand Strategy: Build a Business that Lasts"?

Here's the link: https://www.ebaqdesign.com/go/mark-pollard-course

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Armin Vit and we talk about Tips for Effective Logo Design—Stay tuned! 🔔⁠

What does it take to come up with better brand names? 

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In this episode, we'll be talking with Rob Meyerson about a fascinating topic which is brand naming process.

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Topics: ⁠

✔️ Naming Brief

✔️ Generating Name Ideas

✔️ Shortlisting Name Candidates

✔️ Preliminary Trademark Screening

✔️ Naming Presentation

✔️ Full Legal Screening

✔️ Final Name Selection

Here's a little bit of an introduction to our guest in this episode.

Rob is a brand strategist and Founder of Heirloom, which is an independent brand strategy and identity firm. And prior to launching his own firm, he was a Global Head of Brand Architecture and naming at HP (Hewlett-Packard), and also held Strategy Director Roles at several leading international brand consulting firms.

He has written about brand strategy and brand naming for leading publications: such as TechCrunch, Business Insider, The Guardian, Venture Beat, and Branding Strategy Insider. And Rob also hosts How Brands are Built which is a popular branding podcast and blog. So, basically, Rob is a strategist with a strong focus on brand naming.

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

---

Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Mark Pollard and we talk about Brand Strategy Framework—Stay tuned! 🔔⁠

In this episode Arek Dvornechuck interviews Debbie Millman and we talk about brand thinking and design.

In this episode Arek Dvornechuck interviews Gregory V. Diehl and we talk about branding for small businesses.

In this episode Arek Dvornechuck interviews Bill Gardner and we talk about how to generate logo design ideas.

In this episode Arek Dvornechuck interviews Alexandra Watkins and we talk about how to create brand names that stick.