<p>One of the top influencers in the world of predicting customer behavior, Peter Fader, Ph.D., discusses customer lifetime value and the advantages of adopting a customer-centric approach. Dr. Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania.</p>

One of the top influencers in the world of predicting customer behavior, Peter Fader, Ph.D., discusses customer lifetime value and the advantages of adopting a customer-centric approach. Dr. Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania.

On Customer Lifetime Value and the Importance of Data-Driven Marketing

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On Customer Lifetime Value and the Importance of Data-Driven Marketing

On Customer Lifetime Value and the Importance of Data-Driven Marketing