<div class="listenDetails__partialInfo"> <div class="truncatedAudioInfo m-collapsed"> <div class="truncatedAudioInfo__wrapper"> <div class="truncatedAudioInfo__content"> <div class="sc-type-small"> <div> <p>One of the top influencers in the world of predicting customer behavior, Peter Fader, Ph.D., discusses customer lifetime value and the advantages of adopting a customer-centric approach. Dr. Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania.</p> </div> </div> </div> </div> </div> </div>

One of the top influencers in the world of predicting customer behavior, Peter Fader, Ph.D., discusses customer lifetime value and the advantages of adopting a customer-centric approach. Dr. Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania.

      <p>One of the top influencers in the world of predicting customer behavior, Peter Fader, Ph.D., discusses customer lifetime value and the advantages of adopting a customer-centric approach. Dr. Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania.</p>      

On Customer Lifetime Value and the Importance of Data-Driven Marketing

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On Customer Lifetime Value and the Importance of Data-Driven Marketing

On Customer Lifetime Value and the Importance of Data-Driven Marketing