In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in any business, and particularly SaaS.

Here’s what they talked about:

• What a customer-led strategy is, and how it’s different from any other "-led" approach
• How to build a customer experience journey, and why it’s important to get it right from the beginning
• Why activation is one of the most critical stages in the customer journey, and how it’s defined
• What KPIs are specific to a customer-led approach