The Data-led Podcast

In this podcast episode, join special guest Brent Dykes, Chief Data Storyteller at AnalyticsHero , and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Data Storytelling.

Here’s what they talked about:

• What is the point of telling stories with data 
• What are the elements that make up a compelling data story
•  What's the difference between data story framing and data storytelling 
• What is data forgery and why should we be on the lookout for it 

In this podcast episode, join special guest Daniel at Convizit, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Why UX Event Tagging is Dead As We Know It.

Here’s what they talked about:

• What is the purpose of UX data?
• Why is the old way of tracking UX data failing
• Why companies need to track complete UX data
• How to track complete UX data in an efficient and useful way

In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership

Here’s what they talked about:

• Who owns product onboarding: product managers, product marketers, or both?
• What's a healthy mix between product-led and sales-led onboarding?
• What are the most important KPIs specific to the onboarding process?
• What is contextual user onboarding and why does it outperform traditional, linear onboarding? 

In this podcast episode, join special guest Peep Laja, CEO of Wynter, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into the importance of successful messaging and positioning in order to convert customers.

Here’s what they talked about:

• Why product roles should care about messaging and positioning;
• Strategies for improving messaging and positioning;
• What good messaging looks like;
• Questions you should be asking when testing messaging;
• How long it takes to start seeing results from improved messaging.

In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in any business, and particularly SaaS.

Here’s what they talked about:

• What a customer-led strategy is, and how it’s different from any other "-led" approach
• How to build a customer experience journey, and why it’s important to get it right from the beginning
• Why activation is one of the most critical stages in the customer journey, and how it’s defined
• What KPIs are specific to a customer-led approach

In this podcast episode, join special guest Andrew Michael, CEO of Avrio, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into user research and experimentation.

How to empower your customer success team to improve customer experience.

In this week’s episode, join special guest Philipp Wolf, Founder of Custify, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into proactive customer success. 

Here’s what they talk about:

1. What is Proactive Customer Success?
2. Defining the customer in a B2B environment
3. What data your customer success team needs
4. Setting yourself up for success with implementation
5. Avoiding disaster during implementation

 In this first episode of series 2 of the Data-led podcast, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Astorik and Data-led Academy, and special guests:
Ramli John, Director of Training Managing Director at ProductLed, Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow, Pulkit Agrawal, Co-founder and CEO at Chameleon, as they discuss in-app guides. 

Successful trends for building in-app guides, how to build an effective in-app guide, the benefits of a short in-app guide, and how to decide between building an in-app guide or fixing a user experience problem directly.

Key points:

1. Go for shorter guides - make them relevant to what the user is trying to accomplish.
2. Use in-app guides to drive attention towards new or unused features, or key “aha!” moments.
3. In-app guides are a great way to test and experiment with communicating your product’s value in different ways, and by measuring the in-app guide’s success over time. Whenever you have an idea, instead of simply going and developing indirectly in the product, you can test it with an in-app guide. 
4. You should always ask users if they want the in-app guide because some users simply don't.
5. There are amazing tools on the market that can enable you to build great in-app guides; remember that it’s time-consuming and requires a lot of effort, and not every user will interact with your in-app guide. But it will have a positive impact on those that do.

Subscribe to the InnerTrends #DataDiary for SaaS growth insights

 In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Scott Desgrosseilliers, CEO of Wicked Reports, as they discuss marketing attribution: why it is important, who should care about it, what are other attribution challenges one should be aware of, key elements of attribution and so much more.

Conclusions

• Many marketers admit that attribution is important, however not many people use it, because execution is not easy, especially in today's world with cookies and device IDs, and so on, and it gets even more complex.  While attribution is hard, it's really good that new tools get into this space that help marketers with this challenge.
• You need to have patience, and it will eventually give you positive ROI. 
• Take into consideration client lifetime value and do cohort-based analysis

Next Steps

• Check out Wicked Reports - a marketing attribution platform for multi-​channel marketers of ECommerce, ELearning, and subscription products.
• Subscribe to the Data-led Pro, a free newsletter by Arpit from Data-led Academy
  Subscribe to the InnerTrends #DataDiary for SaaS growth insights

In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Ruben Ugarte, Author of The Data Mirage, as they discuss the biggest misconceptions surrounding data, the impact that the pandemic has had on the data space in the last year, the skills that anyone can learn to thrive in the data-led world, how companies can be data-led with or without hiring a data scientist, what the best companies do with their data that others don’t, and so much more.

Conclusions: 

• Data-related tools are important, but the people using them are more important. The right skillset and the right mindset need to be there.
• Empower the people to be data-led, embrace a data-led culture, and your chances of delivering an amazing product will be that much higher. In other words, companies should be spending the maximum amount of time enabling people to work with data and be comfortable asking questions of it. 
  
  

Next steps:

• Read Ruben's book, The Data Mirage.
• Subscribe to the Data-led Pro, a free newsletter by Arpit from Data-led Academy
• Subscribe to the InnerTrends #DataDiary for SaaS growth insights