In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership

Here’s what they talked about:

• Who owns product onboarding: product managers, product marketers, or both?
• What's a healthy mix between product-led and sales-led onboarding?
• What are the most important KPIs specific to the onboarding process?
• What is contextual user onboarding and why does it outperform traditional, linear onboarding?