In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep that from happening. With the support of his coach, Mary Rydman, he began changing the way he worked, turning down time-consuming clients, and building a solid foundation that would allow Jeff to finally scale beyond himself.

But scaling meant bringing in new people, and Jeff needed to focus on making the right hires that would consistently give his customers an experience they’d rave about. In this episode, Jeff discusses how his Brand Commitment and hiring process helped him make his business one that he and his team are truly proud of.

Jeff Schneider’s business, Marketing Ninjas, was on the brink of failure. He was putting everything he had into it, and getting only chaos in return: 80+ hour work weeks in his basement office, hardly enough money to pay the bills, and a marriage that was falling apart. With the support of his coach, Mary Rydman, Jeff worked to turn things around.

Now, nobody loves Mondays more than Jeff. He has a real office, with seven employees and is earning nine times as much as he was before—all with a smaller group of deeply engaged clients. But it isn’t just that Jeff’s business is better, it’s that his entire life has changed.

This is the story of how he did it.

At only 19, Ovid Figueroa opened his own roofing business, Serrano II. His strong work ethic showed up everywhere in the business: if it wasn’t done right, he’d take care of it. But as Ovid’s company grew—and as he transitioned from roofing to management—he realized that he needed systems to empower his team.

With the support of his coach, Christina Ellis, Ovid’s team is more committed than ever to follow his lead in doing the right thing.

Music:

"Let's Start at the Beginning" by Lee Rosevere creativecommons.org/licenses/by-sa/3.0/

When Jeff Venn started Create Studios, a web design and digital marketing company, the business was exactly what he wanted. He had more time with his family, went surfing regularly and exceeded his salary goals. But after a health crisis, Jeff realized he’d become a master technician, focused only on the day-to-day, and he knew things had to change.

After only nine months of working with his EMyth Coach, Kay Robinson, Jeff’s leading his team with purpose and growing Create Studios into the business he always dreamed it could be.

Music:

"Let's Start at the Beginning" by Lee Rosevere creativecommons.org/licenses/by-sa/3.0/

“Remedy for Melancholy” by Kai Engel http://creativecommons.org/licenses/by/4.0/legalcode

For 10 years, Higher Standards Academy was just Jerilyn Kass. She was independently doing the work of the entire business—teaching SAT prep to college-bound students—and growing slowly but steadily. For a while, slow and steady worked for her. But comfort soon grew into impatience, and she realized faster growth would take an outside perspective so she could see and focus on the areas of her business she was neglecting.

With the help of her Coach, Rachel Clark, Jerilyn grew revenues by 40%, hired a team of people she loves working with, took her first almost completely unplugged vacation, and now feels like the leader of her business for the first time.

Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/

Music: "Cylinder Six" by Chris Zabriskie is licensed under CC BY 4.0 http://creativecommons.org/licenses/by/4.0/

EMyth Coaching Delivery Manager Adam Traub and EMyth Coach Amanda Sutt talk about their experiences as both Coaches and former EMyth clients. With passion, inspiration, and genuine care, our Coaches reflect on how they shifted their perspectives and created businesses that gave them more freedom instead of less.

Music: "Let's Start at the Beginning" by Lee Rosevere creativecommons.org/licenses/by-sa/3.0/

For some time, Cheryl Pia was running her full-service creative agency without direction, haphazardly moving from day-to-day without goals or a plan to grow. She lost the interest that once inspired her. But through her work with her EMyth Coach, she rediscovered her passion and commitment to her business—and it changed everything. In two years, Cheryl nearly tripled her employees, expanded to three locations, and enjoyed tremendous growth.

Music: "Let's Start at the Beginning" by Lee Rosevere creativecommons.org/licenses/by-sa/3.0/

In 1976, Duncan Taylor founded Taylor Made, one of the world’s leading thoroughbred horse farms. Since then, his company has raised horses of legacy, including a Triple Crown winner. But it's a combination of his family's history of horsemanship and his commitment to turning long-standing values into tangible processes that led to his success.

Music: "Let's Start at the Beginning" by Lee Rosevere http://creativecommons.org/licenses/by-sa/3.0/ and William Tell Overture is licensed under the Public Domain

It’s easy to assume the problems in your business are because you lack systems but in this episode, you’ll learn how personal growth and finding balance between work and life helped Ben Pines, owner of CC Pines, improve his entire company. Alongside Ben is his coach of nearly four years, Ed Sinko. Together with EMyth CEO Martin Kamenski, they talk about how improving company culture always starts with the owner.

Music: "Calm" by Alexander Boyes is licensed under CC BY-SA 3.0: http://creativecommons.org/licenses/by-sa/3.0/