This episode of the On Meaningful Work podcast features Luke Mitchell, Co-Founder of Yuki Threads, a premium snowboarding/skiing clothing brand

Luke Mitchell or ‘Mitch’ as he is known is the founder and owner of Yuki Threads. A country kid that somehow stumbled his way into the ‘fashion’ industry. A mechanic by trade and a snowbum by heart, what started as an excuse to keep snowboarding has turned into much more. Absorbing the experiences and lessons presented along the way Luke has evolved the vision for Yuki Threads to be much bigger than the products it makes and hopes that this vision can be shared and inspire the community

We talk about Luke’s upbringing in Melbourne. His first job as a mechanic but finding his tribe among the snowboarders and skiers on the mountains. We delve into the origin story of Yuki Threads and and then as the business progressed, how his aims shifted to the ‘why’ rather than the ‘what’. How sustainability, fair-trade and making sure the business is fuelled by an ethical supply chain came to the fore.

Luke has an incredible story to share. Thanks for listening