On this episode of On Message, we talk about what organizations should do when their issue or cause is hijacked by a group with different motives.

Media Training Part 2: No Comment by McLeod Communications

Why Leaders Need Media Training by McLeod Communications

TikTok, Goodyear and Goya by McLeod Communications

The Hardest Job in PR Right Now by McLeod Communications

Looking at the recent reversal on mask-wearing by U.S. Surgeon General Jerome Adams, we tackle the question, "How can leaders communicate effectively when they change their mind on an important topic?"

We're back for more on our discussion about how companies should handle non-COVID-related messages right now. Special guest Lora Wilson of Global Results Communications joins us for this episode.

On this week's episode: How should leaders and organizations approach announcements and news that's unrelated to COVID-19 or other high-profile national events? Plus we discuss the Facebook boycott by companies such as Starbucks and Verizon.

Shake Shack and Handling Misinformation by McLeod Communications

CrossFit's CEO and Lessons for Leaders by McLeod Communications