On My Drive Home

I love riding my mountain bike. A lot. I'm not great at it, but I sure enjoy it. So, that's what's on my mind in this episode.

I also talk about my appreciation for:

• The Chippewa Off Road Bike Association
• Eau Claire County (Just buy your parking pass!)

And I tease at a story about an experience I had a couple of years ago ALMOST getting elected to the CORBA board.

Referenced during the podcast:

• Younger Next Year by Chris Crowley and Henry S. Lodge
• How I ALMOST became a CORBA board member.

While it's true that I enjoy the convenience, efficiency and cost effectiveness of buying the things I need and want online, I am still inclined to spend money with local businesses. I feel especially compelled to do this when that business offers a valuable service or specific knowledge and expertise that they share as part of the purchase process.

In this case, I specifically talk about recently purchasing new tires for my mountain bike and my preference to buy them at my local bike shop, Eau Claire Bike & Sport. I know, I know… It's not like I spent a fortune more to buy local, and I am not claiming to be any kind of local economic hero. But I'd rather spend my bike money at Terry's shop than online when I can.

Whew! Consistently creating marketing content is a lot of fun, but it can also mean a lot of work!

In this On the Drive Home episode, I talk about content creation – fresh off a day of marketing strategy at Alorium Technology.

The On My Drive Home podcast began as a theme on another podcast I had been nursing for some time.

Start here to learn more.