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On & Off
On & Off episodes
- Vodka and the Kentucky DerbyIn this podcast, we speak with the marketing team at PriceWeber about how they successfully integrated Finlandia Vodka with the Kentucky Derby, an event traditionally known for bourbon. Hear how PriceWeber boosted sales of this spirit through an innovative sports sponsorship.37 min
About On & Off
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Looking for a niche podcast in the beverage alcohol industry? The Beverage Information Group Insider podcast looks at the U.S. and global alcohol industries, with a focus on retail trends and best…
practices. We speak with business leaders in retail, branding and marketing to keep a pulse on the state of the alcohol industry. Download or subscribe to our podcast to remain current in the business of booze.