On Podcasting

Join us as we walk you through our entire podcast production process. This is the season finale, and as a special treat, we take you behind the curtain.

Have you ever wondered how the sausage is made, (metaphorically speaking)? Find out in this episode.

~ Get free resources from this episode here:

https://pod.launchapod.com/e20

Have you ever wondered what the best podcasting tools are? Today, in episode number 19 we find out.

~ Get free resources from this episode here:

https://pod.launchapod.com/e19

A lot of fuss is made about different microphones and apps in the podcasting world. The focus and concern with them by podcast is often a form of procrastination. The real magic is making great content and promoting it.

But there is a time and a place for tools, don't mistake us. The right tools help you accomplish tasks or they help you get things done faster.

So in this episode, we share our favorite tools. These are the podcasting tools we use to increase productivity. Some are made by third-parties and some we built in-house and share with you below.

~ Get free resources from this episode here:

https://pod.launchapod.com/e19

Have you ever wondered how to reduce the agony of making a podcast? Today, in this episode we'll give you some of our secrets for podcasting stress-free.

~ Get free resources from this episode here:

https://pod.launchapod.com/e18

There are three big things that contribute to most of your stress, as it turns out. We talk about these three core things, disorganization, miscommunication with guests, and tech-overwhelm. We'll give you tips and tools to overcome these challenges.

We learned this stuff the hard way. Humorous stories of our painful experience in this episode.

~ Get free resources from this episode here:

https://pod.launchapod.com/e18

Have you ever wondered if a show about being a better college student could be entertaining? Today, in episode number 17 we find out.

In this episode, we evaluate the College Info Geek Podcast, which will make you a better student and more productive. After more than 200 episodes you can learn a lot from this podcast. Especially interesting about this episode is the new thing with the podcast - video. Aaron and Ron give you the pros and cons of that.

~ Get free resources from this episode here:

https://pod.launchapod.com/e17

Have you ever wondered how to hack your podcast marketing and grow your audience? Today, in episode number 16 we find out.

Simply put: This strategy is both marketing and sales. You are building awareness, inducing interest, creating desire, helping visitors through the consideration process, requesting action, and converting them into listeners. And you're doing it all on one highly targeted and focused page.

~ Get free resources from this episode here:

https://pod.launchapod.com/e16

We're often asked, “Does anyone read those long-form sales pages?” My borrowed answer is, “Buyers do.” The same goes for podcast landing pages. In this case, the buy-in is someone choosing to engage with your show.

But this doesn't require you being "salesy"; we're not slinging used Lemurs; no shenanigans; no funny business. What you are building is a place visitors can go, receive a clear and concise message, and make the decision to become a subscriber.

This is something we do with our corporate clients and those in the JumpStart Bootcamp. It’s an old-school tool called a long form sales page; you’ve probably heard of them. But instead of selling Ron video tools he doesn't need, we're selling people on becoming a new subscriber to your podcast.

So strap in, tune in, and let's talk about growing your podcast while you sleep...

~ Get free resources from this episode here:

https://pod.launchapod.com/e16

Have you ever wondered how to monetize a podcast? Not sure what you could or should do to make the most money with your podcast? Today, in episode number 15 we find out.

~ Get free resources from this episode here:

https://pod.launchapod.com/e15

What are the rules for attracting money? Today, in episode number 14 we share our 7 fundamental money rules for because you might be chasing it away.

~ Get free resources from this episode here:

https://pod.launchapod.com/e14

~ 7 Rules of Attracting Money Discussed and Explained:

* Don't hate money

* Define who your customer is

* Ignore people who are not your customer with one exception

* Solve a real problem causing people pain at a time

* Solve a new problem causing your customer pain often

* Don't sell from your heals

Have you ever wondered if podcasting could help you find social confidence mastery? Today, in episode number 13 we find out.

~ Get free resources from this episode here:

https://pod.launchapod.com/e13

In this episode, we evaluate the Social Confidence Mastery podcast. And in it we dive into the great aspects our listeners can learn from. Then we walk through the tweaks and changes the podcast can use to further master the art of podcasting.

Most podcasts can be broken down into a simple story. The most common story is one person's search for answers to the question of what is mastery of the subject I'm most interested in. And today's evaluation seeks mastery of social confidence and tells the story through a podcast.

The host, Myke Macapinlac, describes his show as this:

Social Confidence Mastery is the #1 resource to help shy guys improve their social confidence so they can succeed in their personal, romantic and professional lives. Hosted by Myke Macapinlac, Program Director of Social Confidence Mastery, guests will interviewed [sic] to share actionable advice to build more confidence, get quality dates and achieve career success.

So let's learn a little more about mastering your podcast along with Macapinlac.

~ Social Confidence Mastery Podcast Evaluation Includes:

* Album Art

* Brand Focus and clarity of promise to the listener

* Our thoughts on how to make the intro and outro more impactful

* How the host can improve listener engagement through energy

* The hosts guest engagement

* The value of question originality and depth

* Challenging the guest's credentials and claims for everyone's benefit

* Sound quality

* Confident and clear calls to action

* Does the show hate money?

~ Get free resources from this episode here:

https://pod.launchapod.com/e13

Have you ever wondered how to motivate listeners to take action? Simple, use calls to action. Today, in episode number 12 we explain how.

~ Get free resources from this episode here:

https://pod.launchapod.com/e12

Podcasters often tell us they can't get listeners to engage. They lament low comments, social shares, and sales.

The first question we ask them is this: "Are you using clear, concise, and compelling calls to action?" The answer is usually no.

Listeners won't do things simply because you asked nicely. (Ok, maybe 1% will.)

You could hold the answer to all their pains and struggles. But if you don't tell them what you want them to do in a way they understand, they will not do it. Now you've done them a great disservice. You've hidden away the answer because you didn't know how to communicate correctly.

Here's the thing: You must tell people what you want them to do, when you want them to do it, and what's in it for them if they take action. This is the anatomy of calls to action, in a nutshell.

To get the full monety on calls to action, listen to this episode now :-)

~ Calls to Action Topics Discussed: ~

* What are calls to action

* Why are they important for motivating your audience to do something

* Understanding the difference between features and benefits

* Using CTAs in your midrolls and outros

* Understanding ad fatigue and how to overcome it

* Why we don't recommend pre-rolls

* The exact number of times your CTA needs to be said to be most effective

* How to lube up and remove the friction from all your CTAs so they get a boost

* A case study on the CTA friction remover that created a 3x boost in membership signups

~ Get free resources from this episode here:

https://pod.launchapod.com/e12

Have you ever wondered how to work efficiently with podcast guests and avoid disaster? Today, in episode number 11 we find out!

~ Get free resources from this episode here:

https://pod.launchapod.com/e11

Most podcasts are interviews. That means working with a podcast guest is a cornerstone skill of the majority of podcasters.

But this can be tricky. You're likely they working within the confines of someone else's schedule, temperament, commitment to the project, and social skills.

With a few pointers, it's not as daunting a task as it might first seem. The first thing to remember is that they are a person just like you. They have similar hopes, fears, challenges, and crazy schedules you do.

After that, it's all fairly easy. And we'll show you how...

~ Managing the Relationship with your Podcast Guests:

* How to best approach, someone, you don't know with an interview request

* When and how to tell them you're a fan of theirs

* Using form emails with a personal flair to make contacting potential guests a snap

* Using online calendaring tools to make scheduling a breeze

* When and how often to remind guests of your agreed upon scheduled recording session

* Using a guest guide to sooth their fears and get everyone on the same page

* The pregame rapport building technique to warm guests up

* Saying thanking and building a long-term relationship

~ Get free resources from this episode here:

https://pod.launchapod.com/e11