On Record PR

Gina Rubel goes on record with David Burgess, publishing director at The Legal 500, to discuss law firm marketing, industry trends and law firm differentiation.

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David is the Publishing Director of The Legal 500 and has worked there for 17 years, and in that time has been involved with every aspect of The Legal 500 portfolio, from driving the launch in the US, to the launch of the GC Powerlist series, an events business that up until 2020 hosted 150 events in 50 countries.

David travels widely across the world each year talking to law firms and GCs to ensure The Legal 500 delivers what the clients need and is a regular fixture at conferences.

Gina Rubel goes on record with Kelly Phillips Erb, attorney, writer, and blogger, to discuss industry trends, the advice she would give lawyers when they pitch the media, how she sources stories, and what it has been like being a woman in a predominantly male sector of the industry.

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Kelly Phillips Erb is a Team Lead for Insights & Commentary at Bloomberg Tax. Her job is to tell stories about tax and help tax professionals share their stories. She is also a managing shareholder at The Erb Law Firm, P.C., where she focuses on tax law. She earned her J.D. and LL.M. in Taxation from Temple University School of Law. While at law school, Kelly interned at the estates attorney division of the Internal Revenue Service, where she participated in the review and audit of federal estate tax returns.

Kelly’s articles and interviews have appeared in a wide range of media outlets including CNN Money, National Public Radio’s Marketplace, BBC, Time, Forbes Magazine, Esquire, Martha Stewart’s Living, the Philadelphia Inquirer, the New York Times, and the ABA Journal. In 2012, she was named to the Philadelphia Business Journal's '40 Under 40' class; the award recognizes people who have made significant accomplishments in their profession and who are involved in their community. She is a member of the bars of Pennsylvania and New Jersey and is licensed to practice in front of the U.S. Tax Court.

Jennifer Simpson Carr goes on record with Siri Lindley, two-time world champion triathlete and coach, to discuss her journey as an athlete, overcoming your inner-gremlin, and the power of positive language.

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Siri Lindley is a triathlon coach and former professional triathlete. She is the 2001 International Triathlon Union (ITU) Triathlon World Champion as well as the winner of the 2001 and 2002 ITU Triathlon World Cup series and 2001 ITU Aquathlon World Championships. She has coached a number of Olympic and Ironman athletes and champions. In 2014, she was selected to be a member of the inaugural ITU Hall of Fame class.

In addition to coaching, Siri is a public speaker and author. She has also worked as a television sports analyst covering triathlon and field hockey events for NBC during the 2004 Summer Olympics. She has reported on NCAA Field Hockey, the NCAA Final Four, and the Big 10 Tournament for NBC, CSTV, and TVNZ.

Gina Rubel goes on record with Cesca Antonelli, editor-in-chief at Bloomberg Industry Group, to discuss Bloomberg Industry Group reporting on legal and government news, media relations, and trends.

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Cesca Antonelli is editor-in-chief at Bloomberg Industry Group, leading an organization of more than 200 journalists and analysts who cover legal, tax and government issues. Cesca has spent more than 20 years in the Bloomberg family. She helped build bureaus and ran teams around the world. She worked in newspapers before that, back when you read them on paper.

Bloomberg Industry Group has transformed from a traditional publisher known as BNA to a company that offers an unmatched mix of news and analysis delivered through cutting-edge technology platforms. We have three main businesses now -- government, tax and accounting, and law. We arm those folks with expertise, industry knowledge, content, and technology. That enables them to take decisive action and make the most of every opportunity.

Leslie Richards goes on record with Guy Alvarez, Founder and CEO of Good2BSocial, to discuss the competitive advantages for law firms who adopt marketing technology and learn how to use it effectively.

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Guy Alvarez is the Founder and CEO of Good2BSocial. Guy, a former practicing attorney, is one of the leading consultants in the fields of technology and digital marketing in the legal industry. Guy has advised Fortune 1000 companies and AmLaw 100 law firms on all aspects of digital marketing.

Gina Rubel goes on record with Jennifer Schaller, the Managing Director and Co-founder of The National Law Review online edition, to discuss how The National Law Review online edition came to fruition and how to capitalize on the various trends arising in law firm marketing.

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As one of the highest traffic volume legal news websites in the U.S., averaging over 2 million visitors per month, The National Law Review publishes original bi-lined content from its own writers and from attorneys and other professionals.

Prior to The National Law Review, Jennifer served as associate corporate counsel/director at CNA Surety. She also served in various marketing and business development roles as a Vice President of Aon Services Group. Jennifer started her legal career as an associate attorney with SmithAmundsen, LLC in Chicago.  She is a regular speaker and writer on corporate legal department management and legal marketing issues and recently served as the Chair of the Chicago local steering committee of the Legal Marketing Association (LMA).

Jennifer Simpson Carr goes on record with Jessica Jaramillo and Vanessa Petrea, legal marketers and co-hosts of The Legal S/ant podcast, to discuss how The Legal S/ant Podcast came to fruition, the challenges to maintaining a podcast, what trends Jessica and Vanessa are seeing in the legal industry, and lessons.

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The Legal S/ant podcast is focused on bringing the legal marketing community together to provide wisdom, humor, camaraderie, and life hacks. Jessica is a marketing director at Ireland Stapleton and she lives and works in Denver. Vanessa is a senior business development manager at Pillsbury Winthrop and hails from Texas. In each episode, Jessica and Vanessa interview legal marketing professionals and dive deeper into top of mind topics. The Legal S/ant also spotlights the unique challenges legal marketers face, and how seasoned professionals avoid burnout and even thrive.

Jennifer Simpson Carr goes on record with Sharna Cáceres, a leading fertility law and adoption lawyer to families worldwide, to discuss how lawyers are helping LGBTQ+ singles and couples navigate adoption and fertility in the United States and throughout the world as they grow their families.

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Sharna helps families grow through fertility solutions and adoption. She provides counsel on strategies for building families and helps clients navigate the required legal processes with a particular focus on LGBTQ+ singles and couples. A graduate of the University of the Incarnate Word journalism school, and St. Mary's School of Law, she also attended the National Institute of Adoption Law & Policy and the Dispute Resolution Institute at the University of Nevada at Las Vegas.

Sharna volunteers with organizations that develop youth and further local communities. She is married to her college sweetheart, and they are raising three bilingual children and a myriad of rescue pets. She is licensed to practice law in the State of Texas.

Caitlan McCafferty goes on record with Samantha Rothaus, an associate at Davis+Gilbert LLP, to discuss the Transgender Legal Defense & Education Fund, why access to identity documents that correctly match a person’s name and gender are important, what challenges are unique to the transgender community in the process of changing a name, and why pro bono work is important to the legal profession.

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Davis+Gilbert LLP is a strategically focused, full-service mid-sized law firm of more than 130 lawyers. Founded over a century ago and located in New York City, the firm represents a wide array of clients – ranging from start-ups to some of the world's largest public companies and financial institutions – throughout the United States and internationally. Davis+Gilbert is widely regarded as the #1 law firm for the marketing communications industry.

Davis+Gilbert is a partner law firm of the Transgender Legal Defense & Education Fund, also known as TLDEF, and the organization's Name Change Project. It helps provides pro bono legal name change services to low-income transgender people, including asylum seekers, asylees, refugees, and immigrants, through partnerships with some of the nation's most prestigious law firms and corporate law departments to assist in obtaining legal name changes.

Gina Rubel goes on record with Emmy award-winning television journalist Nydia Han to discuss her career in journalism, her experience being an Asian American woman in the television newsroom, the #ThisIsAmerica viral video and docu-series, and the work Nydia is doing to amplify AAPI stories and advance diversity and inclusion for all traditionally marginalized and underrepresented groups.

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Co-anchor of 6abc Action News Sundays and the station’s consumer investigative reporter, Nydia gets real results for Action News viewers by troubleshooting issues and exposing scams as well as dangerous products. She also is a TEDx speaker and creator of #ThisIsAmerica, a provocative three-part documentary series about racism and the diverse American experience.

Nydia is committed to using her platform to uplift, empower, and give voice to traditionally underrepresented, marginalized groups. She is the recipient of the Pearl S. Buck International Woman of Influence award, NAAAP Inspire Award, and Global Voice Award from the World Woman Summit.  She was also named "Outstanding Ally" of Diversity and Inclusion by the Philadelphia Inquirer. 

She graduated from the Medill School of Journalism at Northwestern University and her career has taken her to television stations in Idaho, Oklahoma City, and Texas.