The 11th annual Music Exchange (#MEX21), which got underway on Saturday, and runs until the 2nd of October, once again hosts many top international and local speakers.

The music conference aims to empower people across the entertainment economy about the business of music. It's like an online masterclass for anyone in the industry on how to safeguard their rights, whether it be as an artist, writer, producer, or publicist.

But it's also a platform to inform and educate them on current best practices in the local and global entertainment industry.

We speak to the founder and convenor of the Music Exchange, Martin Myers.

This week, MEX tackles the power and importance of planning. The devil is in the detail, so pay attention and be well prepared in order to, potentially, be heard. 

Sipho Mabuse is a music industry icon, a stalwart who, throughout his 50-year music career, has seen and heard it all. MEX founder, Martin Myers, chatted to "Hotstix" and asked him to share in this week’s OTC session. The topic: Don't believe the hype. We urge you to listen and learn from the great man himself.

This week, Martin and I take you through the MEX journey, from a chance meeting with Stuart Rubin, right through to where it is today, 11 years in. Today MEX is a globally supported and endorsed brand that tirelessly continues to effect positive change within the entertainment economy.

This week, MEX - On the Couch tackles the prickly topic of the opportunist economy most creatives find themselves in. Sadly, pandemic, and depressed economy aside, artists continue to be played by some of the smallest and biggest brands on the planet. Forewarned is forearmed.

Celebrated singer, songwriter, producer, composer, musical director and award-winning vocal coach, RJ Benjamin unpacks the power of harnessing the best vocal delivery in this two part masterclass.

With no rule book to follow, when it comes to eliciting engagement and growing your audience, creatives need to look and learn from those doing it well. This week, we unpack few.

This week MEX addresses the power and importance of building and maintaining a network that can influence your success potential.

MEX founder, Martin Myers and Jason Curtis deliver their weekly take on the state of play, regarding all things entertainment economy focused.

Today's talk is around all things media related. Look out for next weeks episode, where we will be chatting about the power of influence and gravitas in relation to the entertainment economy.

                                                      For more on what MEX is and does, go to: www.musicexchange. org.za 

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