Just over a year ago, I released an episode called “On the Death of Social Media as We Know It.” Turns out, I was onto something.

Social media has never felt less human—or less effective—for business owners trying to build genuine connections. Algorithms are working against us, bots are louder than people, and everyone’s exhausted by the constant cycle of outrage.

So what’s next?

In this episode, we’re talking about why the future of your business lies beyond the feed—and how to start showing up offline in a way that still supports your online brand. I’ll share what I learned from a recent in-person event that reminded me of one simple truth:

The real world is still where trust is built.

We’ll cover:

• Why social media engagement doesn’t equal connection

• How to shift from chasing views to building visibility that actually matters

• What it looks like to “go full Buffalo” (and why I am)

If you’ve ever wondered whether there’s life after social media—this one’s for you.

CONNECT WITH LINDSAY at lindsayhyatt.com or on Threads/IG @thelindsayhyatt.