It’s been nearly two years since AI entered the creative industries—and it’s finally starting to affect me in ways I can’t ignore. In today’s episode, I’m sharing a deeply personal take on how AI is shifting the landscape of copywriting, marketing, and creative work as we know it.

This isn’t a debate about whether AI is good or bad—it’s a reflection on what it means to be a creative professional in an AI-powered world, what’s already changed (especially in how people search for and consume content), and where we go from here. I’ll also share my biggest fears about how AI is being used—and misused—and the one moment that really hit me: a job interview that left me questioning the value of human creativity.

But it’s not all doom and gloom. There are glimmers of hope here, too. Opportunities to adapt. Ways to stay grounded in your skills. And a reminder that your brand, your voice, and your perspective still matter—maybe more than ever.

• How ChatGPT’s launch shifted my industry overnight

• Why I didn’t feel excited about AI at first—and still have ethical concerns

• The moment I realized my perspective was too narrow

• What AI is doing to traditional SEO and web search

• Why being searchable by name is more important than ever

• The difference between being a writer—and being a writer with marketing strategy

• What “AIO” is and how it could open up new roles for creatives

• The most depressing job interview I’ve ever had (and what it says about the state of our industry)

• How I’m rethinking my offers to align with a new future

• Why millennials are built for this kind of pivot—and how I’m choosing hope over panic

• Like AI is creeping into your lane and you don’t know how to respond

• Disheartened about what this means for your creative work

• Confused about how to evolve without abandoning your craft

• Curious about the real implications behind AI search and content shifts

This episode is for you.

CONNECT WITH LINDSAY:

lindsayhyatt.com

@thelindsayhyatt on Threads or Instagram

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If you built your business in the last 5 to 10 years OR are just starting today, you NEED to listen to this episode. It may trigger you, or it may (hopefully!) wake you up to some of the bad advice that's been peddled as "strategy."

There is plenty of BAD ADVICE online about how to succeed and why you aren’t meeting your goals. This very episode was inspired by some BAD ADVICE on a business podcast I listen to. We gotta stop the nonsense, people.

On this episode of Reprogramming, we throw a little shade at some of these players in the online space, advising people to "shift their mindset" or -my favorite "don't work as hard" in order to get ahead. We also cover:

> The reality of entrepreneurship today

> How self-described experts are merely selling an idea that is not available to most business owners

> How many of the coaches/influencers/and marketing celebs got in at the right time

> How the practice of PATIENCE is essential for all *regular* business owners, and that it's your absolute super power when running a long term, successful and sustainable business.

CONNECT WITH LINDSAY:

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On Instagram and Threads @thelindsayhyatt

On LinkedIn

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After speaking with creative recently on LinkedIn, the conversation she shared with me about a client who "didn't think strategy was necessary" IRKED me and got me thinking about why clients don't see the value in investing in a foundational element of their marketing.

In this episode, we dive into the importance of strategy and how it helps us think big picture, for the future and beyond. I share personal stories of my own experience on the provider side, while also acknowledging the decisions clients have to make in an uncertain economy.

Takeaway: Business without strategy is a waste of everyone's time, money, and resources.

CONNECT WITH LINDSAY:

lindsayhyatt.com

@thelindsayhyatt on Threads and Instagram

Need a copywriter or brand strategist? Find me on LinkedIn.

There comes a moment in every entrepreneur's life when they toy with the idea of changing everything- throwing it away, and starting off on a new adventure.

That's what this episode of Reprogramming is about: seeking relief, seeking financial stability, and being ready for a new chapter.

If you're a business owner who's ever thought about returning to the traditional workforce, you'll likely relate!

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@thelindsayhyatt on Threads or Instagram

LinkedIn

Paralysis in business is not something I'm used to dealing with, but this year- it's been a present and powerful foe, from decision making to action taking.

I explore how perfectionism, overthinking, and option overload can keep us stuck in a cycle of inaction, and share practical strategies to break free and move forward with clarity and purpose.

• Even as someone who typically advises others to "feel the paralysis but DO IT ANYWAY," I found myself caught in a swirl of overthinking and inaction
• When we have too many ideas and directions, the overwhelm can shut down our ability to execute on any of them
• The universe often delivers lessons in the areas where we need growth the most

CONNECT WITH LINDSAY:

lindsayhyatt.com

@thelindsayhyatt on Threads and IG

The hardest decision to make is the one you're not sure of, even when the opportunity looks good on paper.

On this episode of Reprogramming, Lindsay talks about a recent decision she struggled to make, how she eventually got to "NO", and what happened after.

Saying no can be a powerful thing, and it can make way for something new and wonderful to come along. It also is a sort of gateway to acceptance- to help you move ahead.

Connect with Lindsay:

lindsayhyatt.com

@thelindsayhyatt on Threads and IG

Follow Reprogramming with Lindsay Hyatt on Substack

On the first PEP TALK mini episode of Reprogramming, Lindsay shares an aha moment about the cyclical nature of business and life, and how to actually IMPLEMENT the lessons learned during a tricky time.

She also shares her list of "medicines" that she's putting before anything else to navigate uncertainty with more ease.

CONNECT WITH LINDSAY:

lindsayhyatt.com

or

@thelindsayhyatt on Instagram or Threads

On this episode of Reprogramming, Lindsay explores a personal breakthrough moment against the backdrop of significant societal and political changes.

She discusses how traditional metrics of success and conventional approaches to life, work, and social media may need to be "reprogrammed" as we navigate through these challenging times.

Lindsay shares her fears, hopes, and a newly discovered framework for finding authenticity in an increasingly performative world.

The article that inspired this episode:

"The Ordinary Sacred" by Joan Westenberg

Highlights:

• Four principles for "unattaching" from performative living

• We must redefine what it means to exist during a time of great historical precedence
• Reprogramming is about changing the way we think and act.
• "If I'm not Lindsay Hyatt online, WHO AM I? Well isn't that the conundrum? The question AND THE ANSWER."

Lindsay hints at exploring what it means to build a brand and create content in this new reality, promising an adventure of discovery that she'll share with listeners in future episodes.

CONNECT WITH LINDSAY

lindsayhyatt.com

@thelindsayhyatt on Threads and Instagram

In this candid episode of Reprogramming, Lindsay shares wisdom about creating meaningful content that truly resonates with an audience. (Hint: it's time to free yourself from content batch day.)

Drawing from personal and professional experience on social media, she offers a practical guide to developing authentic, engaging content.

HIGHLIGHTS:

• Life update about a big client transition

• Explores the appeal of text-based platforms like Threads
• Discusses the platform's unique dynamics and content opportunities
• Shares personal success in creating organic, unfiltered content- which has gone hugely viral
• Common content creation mistakes

4 Key Recommendations:

1. Stop Pre-Planning Content
2. Focus on Personal Perspectives
3. Eliminate Overthinking
4. Maintain Consistency

"Consistency over time is how brands are built solidly and organically."

CONNECT WITH LINDSAY

lindsayhyatt.com

@thelindsayhyatt on Threads or Instagram

In this episode of Reprogramming, we discuss the challenging job market of 2025 and provide actionable strategies for standing out among hundreds of applicants—whether you're an entrepreneur seeking clients or a traditional employee hunting for your next position.

Highlights:

• The current state of the job market (mass layoffs, client losses, industry exodus)
• The hiring manager's perspective and the brutal selection process
• Why your personal brand and visibility are critical in 2025
• Practical steps to build your reputation in your industry

5-Step Action Plan

1. Update Your Resume Strategically
2. Use a Tiered Application System
3. Define Your Professional Identity
4. Choose Strategic Platforms for Visibility
5. Build Meaningful Relationships

Need support on your job search, or as you're building your brand? Book a Biz Strategy Power Hour.

Connect with Lindsay at lindsayhyatt.com.