Reprogramming with Lindsay Hyatt

This podcast will buck against everything you've ever been taught by your favorite mindset coach or woo influencer, and it might just change your life.

Are you ready for it?

On today's episode, we talk about the *unpopular opinion* (this one is actually unpopular!) that to move ahead in your business and life, you should lower your expectations.

The expectations you've likely set for yourself are programmed by society, your upbringing, or the internet they likely aren't realistic or in many cases--- what you EVEN WANT.

Yet, they are eating us alive, causing us to feel like we will never measure up or cross the finish line.

We'll redefine playing small vs playing big, and explore how ACCEPTANCE can be the difference maker in all things personal and professional.

I hope you'll find ways to dabble in the practice of acceptance in your own life, and open yourself up to the thing that may open countless new doors for you.

I've had some excellent conversations on Reprogramming, but in this first guest episode of my SECOND year of podcasting, this one may be my new favorite.

My guest and I cover topics including what it's like to step into your creative genius, find joy in your craft, and find ways to TRULY support women, even when it's easier to go along with the crowd. We explore the *perception* of success versus the actual realization of it and how business owners can continuously find new ways to reinvent themselves and thrive.

It's open, it's honest, it's funny, and emotional. I think you'll take so much away from today's episode.

Andrea Costrino is the owner of Andrea Costrino & Co Portrait Photography located in Lewiston, NY. Andrea supports everyday women who are ready to step into their power and rediscover themselves through an intimate portrait experience. She's an educator who puts her graduate degree to good use by teaching people of all levels in photography how to create visually interesting images. Andrea is also an author who co-wrote Grit & Grace with 11 other incredible women who share their true stories of finding strength and hope during a time of darkness and despair. Andrea has been married for 14 years to her husband Nick and together they have two daughters.

CONNECT WITH ANDREA:

https://www.instagram.com/andreacostrinoco/

https://www.facebook.com/andreacostrinoco

https://andreacostrino.com/

We made it!

Reprogramming turns ONE YEAR OLD this week. When we launched on May 31st, 2023-- I had no idea the rollercoaster of emotion this little podcast would have me on:

-excitement

-overwhelm

-frustration

-gratitude

-pinch-me bliss

-empowerment

...the works.

On today's episode, I reflect on what I've learned-- including tips and tricks for getting a podcast off the ground, what it really takes to keep it afloat, where I could have personally done better, and where I'm taking this thing in the future.

(Spoiler alert: a change is gonna come!)

For all my guests and listeners who made this dream possible over the past year, THANK YOU.

If it's ever touched or entertained you in some way, I'd be honored if you share it with your network.

Here's to another year of REPROGRAMMING the status quo!

CONNECT WITH LINDSAY:

lindsayhyatt.com or lindsayhyatt.co

@thelindsayhyatt on IG and THREADS

Lindsay on LinkedIn

If you’re an entrepreneur or business owner, chances are you’ve heard of or have even practiced the concept of “CEO days.” 

I’ll admit, when I first launched my business, I took this to mean a day or long weekend at a lavish hotel, noshing on room service, taking yourself out for a massage and cocktail, and getting creative about the next phase of your business. SOOOO SEXY, RIGHT?

Well, that’s amazing, but I quickly realized in life with 2 young kids, those types of CEO days would be far and few between. For a while, I kind of gave up on the idea of it all together.

Enter today’s guest, who shares the *truth* about CEO days, along with what it was like to be raised by successful entrepreneurs, how she stays blissfully booked out, and this novel idea that as a business owner, you “don’t have to be stressed out.” 

Mind blowing, right? 

It’s a great conversation.

Rachel Meltzer is a freelance writing coach (and a freelance writer, of course). She's coached over 100 freelance writers on launching their businesses and getting clients. She's written for Lenovo, Grammarly, Loom, FarOut, Six Moon Designs, and more in the tech and outdoor recreation industries. She loves the freedom that freelancing gives her to thru-hike, live in a van, move whenever she wants, and spend time with her loyal cat, Bonnie. 

CONNECT WITH RACHEL:

LinkedIn: https://www.linkedin.com/in/rmeltzer/

https://www.meltzerseltzer.com/

If there’s one thing I have had a nonstop passion for since the moment I became a professional, it’s the idea that the corporate workspace as we know it is archaic and outdated. 

From inflexible scheduling to being forced to work in-office, the established corporate expectation no longer makes sense for the majority of employees. Back when I started my career, the thought of working remotely and on a personalized schedule was but a dream, but after the pandemic, we were shown that business could, in fact get done from wherever, and whenever it made the most sense. This new sense of possibility opened up opportunities for so many employees who thrive with a “outside the corporate box” setup.

Yet, many corporate entities are ignoring these facts and attempting to have everyone settle back into the old way, causing large quantities of employees to quit that lifestyle and venture out on their own. (Spoiler alert: not the “risky” decision society might make you want to believe it is!)

On today’s Reprogramming, I speak with a copywriter who realized her health and wellbeing mattered much more than fitting into a corporate mold. We discuss why many white-collar jobs are still stuck in this old way of doing business, and what life looks like on the other side, as a freelancer and small business owner. 

Lisa Kissane is a freelance copywriter on a mission to make well-being services more accessible for everyone. Through her business, Silvertongue Copywriting, she supports wellbeing practitioners and organizations, specializing in sales-focused writing such as websites and emails. But, without the ick of traditional marketing methods.

CONNECT WITH LISA:

silvertonguecopywriting.com

https://www.linkedin.com/in/lisa-kissane-💚-2b36571a9/

What if we viewed life and business through a wider lens?

What if instead of shooting out a few sales emails to a new list subscriber or pushing for the $100k launch, we looked at the bigger picture, or the full lifecycle?

On today's episode of Reprogramming, Shlesha Pandey teaches us about how email lifecycles can teach us something about life and business as a whole, and how it all factors into the practice of ethical marketing. You may have a big, satisfying "aha moment" at the end of the conversation, like I did!

Shlesha Pandey is a seasoned strategist in lifecycle and retention marketing, with a talent for crafting campaigns that not only capture attention but also drive customer loyalty and sales. She has worked on the art of integrating strategic insight with creativity, significantly boosting revenue for numerous brands through effective lifecycle marketing. At her core, Shlesha is a storyteller and a thinker, adept at turning every email into a compelling narrative that resonates with audiences and fosters lasting customer relationships.

CONNECT WITH SHLESHA:

www.ecomrevolutionx.com: 

LinkedIn

Instagram

Is balance real? 

If you’re a parent with young kids and a full time job, you may have come to the realization that balance is a magical, flying unicorn you may meet one day, in some other chapter of life.

Or maybe there’s a better way to approach it all- whether you have kids or not.

We’ve had plenty of incredible moms on the show, but today’s guest gives us our deepest dose of reality yet. 

Ashley Fabry is a wife, mom of two, and founder of Ashley Rose Branding, LLC.

After nearly ten years in corporate marketing including roles in healthcare, consumer goods, and B2B; she founded her business to make a greater impact on her community. 

She shares her approach to planning not one, but two very different maternity leaves while running a thriving business, plus priceless nuggets about reprogramming your expectations, tapping into your most *valuable resource* (hint- you already have it), and the phrase about balance that’s stuck with me ever since.

If you’re a business owner, this episode will shift the way you think about work/life balance and what’s possible. You don’t want to miss it. 

CONNECT WITH ASHLEY
ashleyrosebranding.com

LI: Ashley (White) Fabry

IG: @ashleyrosebranding

Are you a little woo-woo?

Or maybe you're a little woo-hesitant. (Understandable!)

Either way, you may be curious about how using it to make small shifts in your daily routine can make a noticeable difference in your life and business-- without going way off into lala land.

On today’s episode of Reprogramming, I chat with Polly Clover, a former teacher- now SEO strategist and copywriter on how *ahem* reprogramming her habits and mindset with woo helped change her entire perspective.

We talk about what’s just the right amount of woo vs. what’s too much… and how the online space may have taken it all a little too far.

Polly Clover is an SEO Writer and Consultant. She started her business five years ago after experiencing teacher burnout. Polly helps businesses that inspire the good things in life, including wellness and travel brands and like-minded service providers, increase their organic website traffic. 

Polly’s on a mission to create a business and life she loves and help other business owners do the same. Over the last five years, she has helped more than a hundred businesses use their websites to reach their goals with done-for-you, done-with-you, and DIY support. 

CONNECT WITH POLLY:

pollycloverwrites.com

LI - Polly Clover

The hiatus is over! Reprogramming is BACK!

After a month and half of solidly booked client work (thank you, clients!) Lindsay is back with a new outlook on business and life.

She shares how this new perspective has freed her from the shackles of expectation and in turn- elevated her business to it's healthiest, most successful state.. EVER.

Today, we're talking about how sustainability is the goal everyone should be aiming for.

Do you have a fresh perspective on something in life or business that you want to talk about on Reprogramming? Does it go *BENEATH SURFACE LEVEL* discussion? Is it thought-provoking or a major "aha moment" you've had?

We'd love to have you on the show.

APPLY HERE

CONNECT WITH LINDSAY

@thelindsayhyatt - IG

@thelindsayhyatt - Threads

Lindsay Hyatt - LinkedIn

lindsayhyatt.com

EMPOWERING | OVERWHELMING | FUN | GRUELING... all words Stephanie Trovato used to describe growing her 6-figure copywriting and coaching business while balancing the demands of motherhood. In this episode, we discuss new perspectives about:



-Teaching your kids about money and gratitude

-Our ideas about self-care (what we were taught, what we want to show our kids, and what we need)

-Putting ourselves first

-Asking for help and giving up control

-The myth of “doing it all” in every chapter of life



Stephanie Trovato is a Copywriter and Strategist for B2B pioneers in SaaS, e-Commerce, and MarTech. Her work has been featured in HubSpot, Business Insider, LinkedIn, and Gartner, just to name a few. After successfully building her own copywriting business, she launched Tough Love Copy Coaching to help her fellow entrepreneurs and small business owners create their own compelling, genuine copy through relatable and hands-on coaching. In her coaching, she provides a hands-on experience for small biz CEOs to hone their copy and get it out in the world to live the life they dream of.



Connect with Stephanie:

[email protected]

⁠IG- @toughlovecopycoach⁠

⁠ToughLoveCopy.com⁠