When was the last time a New Year’s resolution changed your life for the better? What if you approached 2024 in a radically different way?

In the first solo episode of Reprogramming, season 2, we chat about the 3 elements that will ACTUALLY make your new year a totally different experience, and how I’m incorporating these elements into my life. The ultimate goal? More EASE in our lives and businesses.

Of course, it wouldn’t be a new year’s episode without also examining ways to change our relationship and behavior with social media (including a quick vent + a personal revelation!)

Let’s begin Reprogramming our outdated perspectives in this shiny new year.

CONNECT WITH LINDSAY:

lindsayhyatt.com

IG- @thelindsayhyatt

LI- Lindsay Hyatt

FB- Lindsay Hyatt Co.

Apply to be a guest on Reprogramming.

In the season finale solo episode of Reprogramming, Lindsay discusses her top lessons from 2023- and they're juicy!

So much has shifted for most business owners and entrepreneurs this year and with it, an entirely new outlook for 2024 and beyond.

Listen for Lindsay's top lessons:

-You need more than a magical mindset to be successful

-Your resilience and ability to bounce back after disappointment will directly affect your success

-Stay open to every possibility and it may lead you to even higher ground

-A personal brand will save you, but it takes time

-Fluffy stuff like astrology, human design, and money energetics are wonderful resources but they aren't a business plan

-ALWAYS have a contract and ENFORCE IT. Stand up for your rights. Remember who the F you are.

These things will guide you as you enter a new year full of possibilities.

Book your REINVENTION personal brand build and learn more here: https://www.lindsayhyatt.com/reinvention

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https://lhc.myflodesk.com/ffa

CONNECT WITH LINDSAY:

lindsayhyatt.com

IG: @thelindsayhyatt

LI: Lindsay Hyatt

If you've been in business for any amount of time, you know there are only two certainties:

1. Taxes (ugh.)

2. Change

Change is inevitable.

Change is good.

Change is necessary.

And if you can embrace the big "C", you're going to evolve and flourish.

There's power in the pivot, baby.

On this episode of Reprogramming, I chat with creative director and positioning coach Hillary Weiss Presswood about her transition from copywriter to captain of the creative ship, the reprogramming she had to do on the journey, and why it's okay to be a beginner.

PS: We also discuss the trials and tribulations of being a Buffalo Bills fan. Welcome, #BillsMafia. GO BILLS.

Hillary Weiss Presswood is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. 

She’s also the co-host of the cult-favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. 

Since 2011, she’s helped thousands of brands worldwide get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

CONNECT WITH HILLARY:

https://hillaryweiss.com

IG: @hcweiss

LI: Hillary Weiss Presswood

You think you know what it means to network-- but networking is more than just showing up to an event with a nametag and an elevator pitch.

These days, expanding your personal and professional network is more important than ever. The good news: relationship building doesn't have to be forced, awkward, or traditional.

Today's guest is Charlotte Davies, aka Charlotte the Copywriter. She's an award-winning entrepreneur, copywriter, and TEDx speaker. She is passionate about helping business owners and copywriters to develop their own networking style so they find great-fit clients they love to work with. She is a cancer survivor, beating non-Hodgkins lymphoma in 2014. 

IG: @charlottethecopywriter

Copywriting is rooted in the art of persuasion.

Most copywriters are trained to use the traditional tactics of marketing, including identifying an audience's pain points and writing compelling copy to get them to take action-- usually by buying a product or service.

In a post-pandemic world full of urgency, worry, and stress-- we can't help but wonder, is all of that pain point-poking necessary? Could we do without the countdown timers?

Is there a spectrum in which persuasion can exist at the same time as honesty and transparency?

Today's guest discusses the merits of infusing your messaging with more trust-forward copywriting, empowering and informing the audience in a healthier and more meaningful way.

Ellen Bryant is a Copywriter and Brand Messaging and Voice Strategist. She helps small businesses stand out from the crowd and connect with their ideal customers through research-backed messaging and trust-forward copywriting. 

With nearly 20 years of experience working across Design, Product Strategy, and MarComms, she decided to build a business that works with her life, not against it.

CONNECT WITH ELLEN:

https://www.ellenbryantwrites.com

LI: Ellen Bryant

IG: @ellenbryantwrites

We've all had that thought.

What if I could just work from the beach in [insert dreamy destination] for a few months? For many of us, it's just a dream. But it's not impossible.

Today's guest shares her story of becoming a digital nomad, transitioning into having a location-independent business, and how travel has changed her perspective on working to live instead of living to work.

Rebecca Rosenberg is a conversational content writer and strategist for finance, tech, and B2B. She helps brands translate complex ideas into "human-speak" - because people won't buy from you if they don't 'get' you. 

Rebecca draws on 10+ years of marketing experience to help brands connect with audiences, share their value, and expand their reach through great content. She's also a proud polyglot -someone who speaks several languages and location-independent business owner who's lived in Mexico, Chile, Germany, Spain, South Korea, and Turkey. 

CONNECT WITH REBECCA:

https://www.linkedin.com/in/rebeccasusanrosenberg/

http://rebeccarosenberg.net/

Are you someone who surrenders to the season you're in, or are you constantly living for the future?

Pining for the past or enjoying the present?

Are you familiar with the idea of "relentless hope?"

On today's episode of Reprogramming, we explore how to rise to the occasion of the season you're in while cultivating satisfaction in your life and business.

Our guest, Corrie Myers shares how she's adapted to life as a successful business owner and a mom of 3 small kids. Corrie is a copywriter and marketing thought partner who helps entrepreneurs own their voice and clarify their messaging so they connect with more of the right people.

A believer in public schools and Ted Lasso, she loves championing the best version of you and your business. 

CONNECT WITH CORRIE:

LI- Corrie Myers

IG- @corriemyers

https://www.corriemyers.com

It’s a loaded words, folks. 

AUTH-EN-TICITY.

Aka showing up as your truest self online (or anywhere, really.)

We’ve all been hammered by this idea of being authentic in your business— being yourself— being real— doing things your own way, but how does one actually embody authenticity? 

(Hint: it isn’t by reminding everyone how authentic you are in every IG post.)

How do you get over fear, discomfort, self consciousness, or judgement in order to tap into your own authenticity?

Our guest Julia Jornsay-Silverberg is a social media enthusiast who loves to excite, inspire and motivate people to cut through the digital clutter by being authentic and vulnerable online. 

She has a diverse background working for The Buffalo News, the Buffalo Niagara Partnership, and several agencies before starting her own business, Bravery Beats. She has more than 10 years of experience working in digital marketing and is known for delivering powerful presentations that leave people feeling excited and empowered.

And PS, this episode is also a love letter to Buffalo, New York.

CONNECT WITH JULIA:

IG- https://www.instagram.com/jbethjs/

LI- https://www.linkedin.com/in/juliajornsaysilverberg/

https://juliajornsaysilverberg.com

A few business & life updates from Lindsay.

-Update on the podcast

-Business changes

-The impact of CEO days

-Dealing with the financial aftermath of a tough year in business (the stuff no one wants to talk about!)

-How the online business space is shifting

-Taking responsibility for the expectations we've set in this space and how we've contributed to it

-(Un)ethical pricing in the coaching space

CONNECT WITH LINDSAY:

IG - @thelindsayhyatt

LI - Lindsay Hyatt

lindsayhyatt.com

Pitch Reprogramming for 2024: https://docs.google.com/forms/d/e/1FAIpQLSeRys_w6ld2AwyU4ct6-NnrFcAezJ0qLjUnoNq6STay8P-4Lw/viewform

What’s it like to be a member of Gen Z: a recent grad or soon-to-be grad, entering the workforce at a (sorry) unprecedented time?

Everything we’ve been sold and promised since the days of the Baby Boomers is no longer applicable. The idea that if we work hard, get good grades, and get a degree— the ideal job will be waiting for us when we begin our careers is no longer a guarantee. 

We were taught that getting a good job is the key to long-term stability and growth. 

But that is no longer our reality. We’re finally beginning to realize these promises are outdated and empty.

Our guest today began her career in the early days of the pandemic when absolutely nothing was certain. She shares how this uncertainty shaped her perspective and her decision to go directly into self-employment, rather than spend her time competing for for lackluster jobs in the traditional market.

We explore what happens when you do “everything right”, and it still doesn’t turn out the way you planned.

Diamond Ward is the founder of The Virtual Gem, a virtual administrative support business that empowers creative service-based entrepreneurs to thrive by bringing their vision to life. With her multi-faceted background of seven years of professional administrative experience and a liberal arts education, she combines the best of both worlds, providing a range of executive administrative, project management, client success management support, and social media management support that gives creative professionals the freedom to focus on their "zone of genius" and reclaim their creative time.

CONNECT WITH DIAMOND:

LI: Diamond Ward

IG: @thevirtualgemco

thevirtualgem.co