On this solo episode of Reprogramming, Lindsay shares 4 key moments that changed her entire perspective on building a sustainable business, the major shift that's happening in the entrepreneurial space, and how to keep growing and evolving your new or existing business.

She also shares the details about her new personal branding program, REINVENTION- which is designed to help marketing professionals and entrepreneurs build a strong, sustainable, and unforgettable personal brand to act as the foundation for a profitable business.

Learn more here: lindsayhyatt.com/reinvention

Book your FREE discovery call

Hop right in and claim your REINVENTION

Connect with Lindsay:

lindsayhyatt.com

IG- @thelindsayhyatt

LI - Lindsay Hyatt

This episode is dedicated to all the pet lovers, AND the business owners who've wondered what it's like to niche down into one industry.

Niching is a hotly debated topic in the creative community, and at Reprogramming we believe in doing whatever makes the *most* sense for you and your business. Today's guest shares valuable insights into the pros and cons of niching, how she was able to use her background to build an in-demand copywriting service, and how she keeps things fun and interesting while remaining in one specific vertical.

Cait Mellor is a pet industry copywriter and marketing messaging strategist with a background in both corporate marketing and sales, and pet industry and animal welfare management, mixing what she thought she was supposed to do post-college with what she actually wanted to do. 

She’s taken her unique combo of experiences and carved out the perfect niche for herself within the pet industry and has worked with some of the biggest pet brands you definitely know, ranging from pet industry-specific marketing agencies to pet DNA companies, pet TV channels, pet business coaches, and more. 

She’s a Philly girl through and through but now resides across the bridge in New Jersey with her husband, two kids, and three dogs.

CONNECT WITH CAIT:

IG- @caitmellorwrites

LI- Cait Mellor

caitmellorwrites.com

Today's episode may be revolutionary.

Imagine not reaching for your smartphone every 3-7 minutes.

Imagine using a real flashlight to look under your bed for a missing sock.

Imagine exploring a brand new city with only the safety net of your printed Google map.

These are all things today's guest, Kira Hug is experiencing as she transitions from smartphone user to flip phone minimalist. How could eliminating everyone's favorite distraction impact your life? Your business? Your wellness? We dive into all the possibilities on this episode of Reprogramming.

Kira Hug is co-founder of The Copywriter Club, a multi-podcast host, behavior design consultant, AIO copywriter, and strategist.

Connect with Kira:

IG - @kirazhug

LI - Kira Hug

kirahug.com

Many entrepreneurs and business owners enter the space to find it can feel like the wild west. And if you don't have experience with it or someone in your circle who's been there before, it can lead to a lot of self-doubt and stagnancy.

Today's guest pulled inspiration from her "blue collar" upbringing and winding career path to help her launch her own business- even when she wasn't sure what to do next. Eventually, her efforts elevated her to becoming a 6-figure business owner.

Grace Fortune is a launch strategist and copywriter who has had more jobs than she can count (including working as a VA and an unfortunate gig handling toxic chemicals). She helped one client earn over $2,000,000 from a handful of offers. Graduated from Niagara College in 2012, Grace lives near Niagara Falls and can usually be found singing Hamilton songs with a cat in her lap or dog at her feet (and iced latte in hand). Find out more about how she can help you Unf*ck Your Launch at www.gracefortune.com.

Connect with Grace:

IG - @itsgracefortune

LI - Grace Fortune

gracefortune.com

We're all programmed to want more from life:

-more success

-more money

-more relationships

-more growth

more, more, more.

It's the human condition.

But what happens when you're facing your own mortality and suddenly, nothing is certain, and even wanting "normal" things feel like a big, daunting risk?

Today's guest had to face this exact scenario, and it shifted everything for her.

Alyssa Burkus is a thought leadership strategist, writer, and coach. She's the founder

of Shift Wisdom, a writing agency based near Toronto, Canada where she specializes

in helping business owners and corporate leaders build their authority and influence

through writing. Her writing program Get The Words Out helps people who want more

writing in their life learn to break through writer's block and build the routines that set

them on the path to being prolific. Alyssa is also a three-time cancer survivor and the mom of two teenage boys.

Connect with Alyssa:

www.shiftwisdom.com 

IG: @shiftwisdom

[email protected]

My story about leaving a dream job to take on a new (embarrassing?) role- totally out of my element- and how it changed my life and business forever.

Connect with me anytime!

⁠[email protected]⁠

IG: ⁠@thelindsayhyatt⁠

LI: ⁠@LindsayHyatt⁠

⁠lindsayhyatt.com

If you've ever questioned the entire path that's been laid out for you professionally or personally, you'll love today's episode of Reprogramming.

Our guest, Joy Batra shares how she went from the ultra-traditional path of pursuing law to a full-time freelancer, (with a pit stop in Bollywood!) She shares so many insights and resources about starting a business, building a community, and how she became an author.

Joy Batra is founder of Quartz Consulting, a freelance consulting firm that has advised start-ups, venture capital firms, and Fortune 500 companies. She previously worked at Goldman Sachs, Gunderson Dettmer, JioSaavn, briefly as a Bollywood actress (long story), and most recently as Head of Legal at Syndicate Protocol. Joyhas lived or worked in India, Indonesia, South Korea, Thailand, the UAE, and the UK. She currently splits her time between NYC and Boston. Joy holds a JD/MBA from Harvard University. Her book, "The Freelance Mindset: Unleashing Your Side Hustles for Better Work, Play, and Life" was endorsed by Daniel Pink, Dorie Clark, and Arthur C. Brooks, and was named a best graduation gift by Oprah Daily.

Connect with Joy:

IG

LI

TW

Resources shared in this episode:

Feeling Good

App - Woebot

Manuscript Wishlist website

Thinking Like Your Editor 

 How to Write a Book Proposal

Have you ever just known something wasn't right in your body?

Have you ever been told, "there's nothing wrong?"

Many people, (especially women!) report an uphill battle when it comes to getting answers from the medical system.

Today's guest, Sarah Seweryniak shares her incredible story about navigating a mystery illness, the lessons she learned along the way, and how we might better learn to trust our gut when it comes to advocating for our own care.

Sarah Seweryniak is a full-time Content Specialist with more than 15 years of experience where her career has spanned from writing for local newspapers, online publications, and freelancing for local and world-known brands. In 2021, amidst the challenges posed by the pandemic, Sarah launched ⁠buffalocommunicationsjobs.com⁠, an invaluable resource that has been instrumental in helping communication and marketing professionals in Buffalo find job opportunities. Sarah's dedication to supporting others extends to her role as the host of the local podcast, Best Foot Forward, where she interviews local marketing professionals and shares valuable job search advice. She also actively meets with local marketers to offer inspiration and coaching in their career and creative journeys. Sarah resides in Buffalo, NY alongside her two daughters and her supportive husband, Matthew. She loves creating content that connects, informs, and inspires.

Follow Sarah on Twitter, Instagram, and TikTok at @SarahSeweryniak. Sarah provides complimentary exploratory calls to establish connections for marketing assistance or career coaching. If you're interested in exploring local communications job opportunities or accessing Sarah's Best Foot Forward Podcast, or even diving into her latest online course on Getting Started with Using ChatGPT for Content Marketing, feel free to visit ⁠linktr.ee/sarahseweryniak⁠.

You’ve heard a hundred “this is how I grew my business to 7-figures+ in 9-month type stories online, but what you don’t hear much is the ugly “this is what it really looks like to be an entrepreneur" stories.

This is mine. 

In this solo episode, I hold nothing back about my successes and (perceived) failures, the BTS of clients and income, and how I’ve had to completely shift my own expectations around owning a business.

I hope it serves you on your journey.

Connect with Lindsay:

IG: @thelindsayhyatt

LI : Lindsay Hyatt

lindsayhyatt.com

Have you ever wanted to go deeper in your business- beneath the surface of being a business owner and working with clients, to actually sharing and supporting your beliefs and causes within your marketing?

Or maybe you've been too scared that it will alienate your audience. 

Today, we begin to explore what it means to comfortably share your values within your business-- and how to have *the harder* conversations about what matters most in life. Our businesses don't operate in a bubble, so we must learn to adapt to current events and find new ways to communicate.

Peta O'Brien Day is a copywriter and messaging strategist who taps into empathy and her previous career as a youth worker to help her clients connect with their audience. She works with health and wellness startups and coaches who want to weave values through their messaging. She's a politics geek with 2 children who loves escaping into a cheesy action film, or experimenting with her pile of cookbooks. And she's launched a membership, The Soap Box - a supportive community for business owners with a social conscience, designed to help you share your political and social values in your business messaging. Without pissing off all your potential clients!

FIND PETA HERE:

 ⁠https://wordsbypeta.com⁠ (grab Peta's newsletter there)

The Soap Box: ⁠https://wordsbypeta.com/elementor-4539/⁠

LinkedIn: ⁠https://www.linkedin.com/in/peta-o-brien-day-7088461b6/⁠