Reprogramming with Lindsay Hyatt

A few business & life updates from Lindsay.

-Update on the podcast

-Business changes

-The impact of CEO days

-Dealing with the financial aftermath of a tough year in business (the stuff no one wants to talk about!)

-How the online business space is shifting

-Taking responsibility for the expectations we've set in this space and how we've contributed to it

-(Un)ethical pricing in the coaching space

CONNECT WITH LINDSAY:

IG - @thelindsayhyatt

LI - Lindsay Hyatt

lindsayhyatt.com

Pitch Reprogramming for 2024: https://docs.google.com/forms/d/e/1FAIpQLSeRys_w6ld2AwyU4ct6-NnrFcAezJ0qLjUnoNq6STay8P-4Lw/viewform

What’s it like to be a member of Gen Z: a recent grad or soon-to-be grad, entering the workforce at a (sorry) unprecedented time?

Everything we’ve been sold and promised since the days of the Baby Boomers is no longer applicable. The idea that if we work hard, get good grades, and get a degree— the ideal job will be waiting for us when we begin our careers is no longer a guarantee. 

We were taught that getting a good job is the key to long-term stability and growth. 

But that is no longer our reality. We’re finally beginning to realize these promises are outdated and empty.

Our guest today began her career in the early days of the pandemic when absolutely nothing was certain. She shares how this uncertainty shaped her perspective and her decision to go directly into self-employment, rather than spend her time competing for for lackluster jobs in the traditional market.

We explore what happens when you do “everything right”, and it still doesn’t turn out the way you planned.

Diamond Ward is the founder of The Virtual Gem, a virtual administrative support business that empowers creative service-based entrepreneurs to thrive by bringing their vision to life. With her multi-faceted background of seven years of professional administrative experience and a liberal arts education, she combines the best of both worlds, providing a range of executive administrative, project management, client success management support, and social media management support that gives creative professionals the freedom to focus on their "zone of genius" and reclaim their creative time.

CONNECT WITH DIAMOND:

LI: Diamond Ward

IG: @thevirtualgemco

thevirtualgem.co

If you’re a solopreneur- it’s in the name. You do it all. 

Or maybe you’re an entrepreneur going it alone— one who knows your reach and impact could be so much greater, but it’s not yet time to bring on contractors or a team.

You may even enjoy having your hands in all the aspects of your business. (This is me!) There’s nothing wrong with it. But I suspect you’ve also had more than one moment of complete overwhelm, isolation and wondering when it all gets easier.

The hard truth is we aren’t meant to do this thing alone. YES even solopreneurship. 

Is there a better way? 

Our guest today confirms what you probably already know. 

As an immigrant, she was engrained with an independent spirit, encouraged to take the long way and save the $2 toll, and lean into her capabilities. 

Today, we talk about NOT having to be a superhuman or supermom- and how to go about reprogramming what so many of us are wired to do.

Sandy Dang is is a launch strategist and copywriter for online course creators. She specializes in prelaunch plans and sales page audits. Originally from New York City, she moved to Dubai in 2007 and has lived there ever since.

She was a stay-at-home mom for many years. To keep her creativity alive, she started a food and travel blog, which has won numerous awards, and was nominated for "Best Food Blog" by BBC Good Food Middle East in 2016.

When she's not writing for her clients or on her food memoir, she's either in the kitchen experimenting with new recipes, hiking in the mountains, or camping in the desert.

CONNECT WITH SANDY

IG - @sandycopywriter

LI - https://www.linkedin.com/in/sandycopywriter/

https://sandy-dang.com

Diet culture is something infused into the media, our language, and society as a whole. It’s something- as a woman and a mom of 2 girls- that I’m constantly aware of.

How do we reprogram this often unconscious conditioning?

How do we approach using language as descriptors and identifiers?

What does it mean to be fat positive?

How can we do better for people of all shapes and sizes? 

With today’s guest, we dig in deeper.

Megan Coulter is a size-inclusive Quiz and Email strategist and copywriter. She writes for value-aligned brands and creators to form connection with their audience and inspire action through interactive quizzes and email marketing.

She has a passion for spreading messages of body liberation and fat positivity. She found those spaces way too late in life and wants to help as many people as possible find them today. Right now. 

CONNECT WITH MEGAN:

IG - @thesizeinclusivecopywriter

LI - @Megan Coulter

https://www.megancoulteragency.com

If you’re a mom or a mom-to-be, this episode will resonate big time.

Raise your hand if you naively hoped maternity leave would be  all lunch dates and park strolls but ended up finding out it was mostly sleep deprivation breakdowns, endless feedings, and wondering when you’d ever have a moment alone again. 

(Emoji hand up)

Add growing a business to that list and suddenly, maternity leave (all 6 weeks of it *SIGH*) looks pretty overwhelming. And it can be.

On this week’s episode of Reprogramming, our guest approached the birth of her son with an open mind and flexible plan- and in the process discovered how to discover her own needs and embrace the power of “on purpose.” With her innovative 24-hour calendar, she was able to gift herself the time and space to spend as much time as she wanted with her baby, her husband, and her blossoming business.

Christen Jolicoeur is a full-time mama and Special Education Consultant. Christen uses a self-created system for more time, order, and peace and enjoys organizing and categorizing just about anything.

Through her company, Patrici Publishing, as Chief Editor she invests in the authorship and publications of Black and Brown writers ranging in experience or expertise. In her role as an educator and author - she offers tangible and practical

solutions to help children and adults experience success, and live meaningful lives.

“The simplest form of activism is having conversations.” 

In this powerful episode of Reprogramming, we get to the heart of what it means to be an ally, to support marginalized humans, and how brands are getting it right (or wrong) for the LGBTQIA community.

Our guest today not only walks us through the basics of gender expression, but encourages people to open themselves up to learning and making mistakes as they go- both in the public business space and personally. Because without the willingness to have those conversations- we will never be able to move forward.

There’s also a valuable discussion around power and privilege in language- something I hadn’t considered during my career as a writer, that I’ll now carry with me forever. 

Ro Janeway is a twenty-year beauty industry veteran turned copywriter. They love to help people find their own unique voice and show up as a powerful, vulnerable human. 

CONNECT WITH RO:

IG- @rojaneway

THREADS- @rojaneway

LI- Ro Janeway

rowanjaneway.com

On today’s solo episode of Reprogramming, Lindsay shares her own BTS history of managing money, the changes she's planning to make, and why becoming a financial feminist is so important as a woman.

This episode contains REAL LIFE stories, the messy middle, and how Lindsay's figuring it all out as she goes. #raw

She hopes this episode serves you, validates you, and allows you to consider new perspectives in shifting your relationship with money.

The rundown:

-The money mindset Lindsay was raised with

-The money mindset she practices as a married adult (hint: room for improvement!)

-Lindsay's true thoughts (conspiracy theories?!) around what’s holding women back from becoming comfortable with their finances and how it’s keeping us small

-How money is discussed and perceived in the online business space

-What Lindsay made after her first year of business, and how she did it

-A quick acknowledgment/shoutout for professional copywriters

-Commentary on “healing money wounds.” 

The book Lindsay's reading that inspired this episode:

Financial Feminist by Tori Dunlap

CONNECT WITH LINDSAY:

IG - @thelindsayhyatt

LinkedIn - Lindsay Hyatt

lindsayhyatt.com

We all know the hustle.

We were raised in the hustle.

Some of us were forced to take that step back due to burnout, health complications, and endless stress.

Our guest today was sitting in success: a profitable network marketing empire, great family, and a whole list of reasons why she should feel good. But she didn’t, and it took her years to unpack the burnout that had begun to affect her physical and mental health. By taking time to understand what was causing her burnout, she was able to tap deeper into what she really wanted, pivot her business, and learn the strength in feminine energy.

Elizabeth LeConey is an accomplished entrepreneur with more than a decade of experience, known for her expertise in business, leadership, and branding strategy. Her Equipped Entrepreneur Podcast is among the top 10% of global entrepreneurship podcasts. 

Elizabeth dove into entrepreneurship in 2012 when she launched a photography business and two years later joined a network marketing company. After generating over one million dollars in her network marketing business, Elizabeth chose to step away from the industry due to health issues and burnout. 

In search of a new direction, she launched her own coaching business, where today she collaborates with driven entrepreneurs to help them build businesses that align with their passion and leverage their distinct talents.

CONNECT WITH ELIZABETH:

IG- @elizabethleconey

@equippedentrepreneurpodcast

elizabethleconey.com

Grief is all consuming.

It does not remain neatly tucked in its compartment while you’re trying to do other things, like raise a family or launch a business.

And when you lose a parent, it may fundamentally change your entire perspective on life.

On today’s episode of Reprogramming, Erin Pennings opens up about how she navigated immense loss, and how it shaped the time that followed- including the realization that she had to be the one to go after the life she truly wanted. It pushed her to quit her 9-5, strap her baby to her back, and head out into the Alaskan wilderness.

(For real!)

Part brand messaging strategist and part copywriter, Erin Pennings draws on 20 years of marketing experience to help small businesses, entrepreneurs, and startups turn their brands into customer magnets. Using her proprietary REACH Visibility Trajectory™ flexible framework, she helps you clarify your message and delivers a blend of strategy and copy to tell your story at every stage of the funnel. 

Whether you’re on the verge of launching, pivoting, or scaling, Erin uses a blend of strategic insights and tactical support to help build brand awareness, establish authority, and create momentum so you can form powerful connections with the humans in your audience. 

In addition to 1:1 copywriting and strategy services, Erin teaches Whomp Whomp to Wow™ — a 28-day website copy course designed to help copywriters and entrepreneurs stop apologizing for their website (or lack of one) so they can finally finish their copy and launch a new site. Visit erinpennings.com to join her newsletter and follow her on social.

CONNECT WITH ERIN:

IG- @copysnacks

LI- Erin Pennings

Death is Nothing at All poem

Whomp Whomp to Wow

If you’re an entrepreneur who’s ever dealt with the heaviness of anxiety and depression, this episode will resonate deeply.

Showing up for life when you’re struggling is already a challenge, and it may be extra challenging to show up for a blooming business while you’re wading through the symptoms of “the golden duo,” as dubbed by our guest, Michelle Carrington.

This episode of Reprogramming explores how you can still build a successful business while taking care for yourself, plus what it looks like to reprogram the idea of success; what does success look like for you and how can you think outside the box? 

*Please note, we are not medical professionals. We share personal experiences from our own lives.
If you are struggling, please reach out to a medical professional or access immediate support at one of these mental health resources. 

You are not alone.

Michelle Carrington is a beauty copywriter and messaging strategist working with rule-braking indie beauty and wellness brands looking to transform the industry into a more inclusive, empowering, and sustainable space. With a decade of experience in makeup artistry and marketing, Michelle has the necessary industry insider knowledge to help her clients find their story, connect with their audience, and become the next "IT" beauty brand. 

CONNECT WITH MICHELLE:

IG - @michellecarrington

https://www.michellecarringtoncopy.com