On the Mark

On The Mark with Howard Mark Rubin, Episode 5

In this episode of On The Mark, Howard Mark Rubin speaks with Jay Berkowitz, a legal marketing expert and the Founder and CEO of www.TenGoldenRules.com, an Internet marketing agency for law firms based in Boca Raton, Florida.

Tune in to the episode to hear about:

- The importance of digital marketing strategies for law firms, emphasizing the role of Google reviews, SEO, and content creation

- The significance of leveraging emerging AI technologies and video content to improve a firm's online presence and connect with potential clients

- How traditional networking, like participating in professional groups and utilizing LinkedIn, plays a crucial role for corporate law practices

- The evolving nature of legal marketing, with Jay providing practical advice on modern rainmaking techniques, especially for younger attorneys in the digital age

Learn more about Jay Berkowitz:

* Visit Ten Golden Rules’ website: https://www.tengoldenrules.com

* Connect with Jay on LinkedIn: https://www.linkedin.com/in/jayberkowitz

* Email: [email protected]

* Explore Jay’s books for sale: https://www.tengoldenrules.com/shop

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On The Mark with Howard Mark Rubin:

This podcast series addresses our rapidly changing world and how it is affecting industries and people in unique and interesting ways. As John F. Kennedy once said, change is the law of life, and those who look only to the past or present are certain to miss the future.

The business leaders and personalities who are interviewed in these podcasts all look to the future. We hope our listeners and viewers come away with information and inspiration that help them adapt in both their business and personal lives.

Watch more episodes of On The Mark:

* YouTube: https://www.youtube.com/@goetzplatzer

* Website: https://goetzplatzer.com

* SoundCloud: https://on.soundcloud.com/6tkWs6vb8kHev7um6

Connect and learn more from your host, Howard Mark Rubin:

* Connect with Howard on LinkedIn: https://www.linkedin.com/in/howardrubingf

* Call: 212-695-7753

* Email: [email protected]

In this episode of On The Mark, Howard Mark Rubin speaks with Paul Massey, CEO of B6 Real Estate Advisors, short for “Building By Building, Block By Block,” an investment sales and capital advisory firm specializing in middle-market ($1-$200 million). B6 provides commercial real estate owners and stakeholders with a next-generation experience to optimize their investments.

Tune in to the episode to hear about:

- The real estate industry's current trends and challenges

- Paul Massey’s new venture, B6, focusing on investment sales and debt brokerage within New York City's five boroughs

- The future of office spaces, the impact of amenities in commercial buildings, and the challenges in real estate financing due to high vacancy rates

- The role of politics and economics in shaping real estate trends, addressing issues such as government regulations, congestion pricing, and the state of city infrastructure

- Reflections on the evolving demands in real estate, particularly regarding the importance of adaptability and strategic investment in a changing market landscape

Learn more about Paul Massey:

- Read Paul’s bio on B6’s website: https://b6realestateadvisors.com/team-member/paul-j-massey-jr/

- Connect with Paul on LinkedIn: https://www.linkedin.com/in/pauljmassey

- Email: [email protected]

On The Mark with Howard Mark Rubin, Episode 3

In this episode of On The Mark, Howard Mark Rubin speaks with Arsenio Rodriguez, Of Counsel at Goetz Platzer. He has extensive experience and focuses his practice in the areas of Labor & Employment, Commercial Litigation, and Creditor’s Rights.

Tune in to the episode to hear about:

* Workplace issues including the evolving landscape of employment law, interviewing practices, and dealing with sensitive matters such as harassment and workplace relationships

* The complexities surrounding protected classes, employer documentation requirements, and how to effectively manage employee conflicts

* The legal nuances of managing workplace dynamics post-COVID, the importance of having and updating employee handbooks, and identifying the legal implications of different workplace scenarios

* The importance of documentation, having clear company policies, especially regarding romantic relationships, and understanding both employer and employee rights in various contexts

* Real-world examples, best practices in HR management, and legal strategies to navigate common workplace issues, aiming to provide both information and inspiration for adapting to modern employment challenges

Learn more about Arsenio Rodriguez:

* Connect with Arsenio on LinkedIn: https://www.linkedin.com/in/arsenio-rodriguez-23568888

* Email: [email protected]

***********************************

On The Mark with Howard Mark Rubin:

This podcast series addresses our rapidly changing world and how it is affecting industries and people in unique and interesting ways. As John F. Kennedy once said, change is the law of life, and those who look only to the past or present are certain to miss the future.

The business leaders and personalities interviewed in these podcasts all look to the future. We know our listeners and viewers will come away with information and inspiration that help them adapt in both their business and personal lives.

Watch more episodes of On The Mark:

* YouTube: https://www.youtube.com/@goetzplatzer

* Website: https://goetzplatzer.com

* SoundCloud: https://on.soundcloud.com/6tkWs6vb8kHev7um6

Connect and learn more from your host, Howard Mark Rubin:

* Connect with Howard on LinkedIn: https://www.linkedin.com/in/howardrubingf

* Call: 212-695-7753

* Email: [email protected]

On The Mark with Howard Mark Rubin, Episode 2

In this episode of On The Mark, Howard Mark Rubin speaks with Tomo Delaney, Founder of Noshi, providing delicious organic condiments in fun packaging that kids can use themselves.

Tune in to the episode to hear about:

* The importance of perseverance and the ability to adapt to ever-changing circumstances in being an entrepreneur

* The inspiration behind Tomo founding Noshi, starting with his children who were picky eaters

* The financial and production challenges Tomo faced with his first food product despite initial success and positive reception

* How Tomo was able to pivot the direction of his business while remaining aligned with his original goal to create products that empower kids at the table while appealing to both children and their parents

* The potential for expanding Noshi’s product line

Learn more about Tomo Delaney:

* Visit Noshi’s website: https://noshiforkids.com/pages/our-story

* Follow Noshi on Facebook: https://www.facebook.com/Noshiforkids

* Follow Noshi on Instagram: https://www.instagram.com/noshiforkids

* Follow Noshi on TikTok: https://www.tiktok.com/@noshiforkids

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On The Mark with Howard Mark Rubin:

This podcast series addresses our rapidly changing world and how it is affecting industries and people in unique and interesting ways. As John F. Kennedy once said, change is the law of life, and those who look only to the past or present are certain to miss the future.

The business leaders and personalities who are interviewed in these podcasts all look to the future. We hope our listeners and viewers come away with information and inspiration that help them adapt in both their business and personal lives.

Watch more episodes of On The Mark:

* YouTube: https://www.youtube.com/@goetzplatzer

* Website: https://goetzplatzer.com

* SoundCloud: https://on.soundcloud.com/6tkWs6vb8kHev7um6

Connect and learn more from your host, Howard Mark Rubin:

* Connect with Howard on LinkedIn: https://www.linkedin.com/in/howardrubingf

* Call: 212-695-7753

* Email: [email protected]

On The Mark with Howard Mark Rubin, Episode 1

In this inaugural episode of On The Mark, host Howard Mark Rubin speaks with Howard Jaslow, an equity partner at the newly formed Goetz Platzer, LLP. Mr. Jaslow was a prominent partner at the former Platzer, Swergold, Goldberg, Katz & Jaslow, LLP, which recently merged with Mr. Rubin’s former firm, Goetz Fitzpatrick LLP.

Tune in to the episode to hear about:

 * The strategic vision behind the merger between Goetz Fitzpatrick and Platzer Swergold, forming the new firm, Goetz Platzer, a robust, forward-looking entity designed to serve clients more effectively while fostering professional growth among its members

 * The synergies realized through the merger, expanding their service capabilities and enhancing client relationships

 * The importance of merging cultures and mindsets along with resources and practice areas, with an emphasis on the necessity of a harmonious work environment, where mutual trust and respect are paramount

 * The evolving workplace culture post-COVID-19, noting how remote work preferences are influencing firm policies

 * The economic advantages of the merger, reducing overhead, streamlining operations, and maximizing resources. 

Learn more about Howard Jaslow:

 * Connect with Howard on LinkedIn:⁠https://www.linkedin.com/in/howard-jaslow-0097392a⁠

 * Read Howard’s bio on Goetz Platzer LLP’s website:⁠https://goetzplatzer.com/attorneys/howard-jaslow⁠

 * Email:⁠[email protected]⁠

 * Call: 212-593-3000, ext 245

***********************************

On The Mark with Howard Mark Rubin:

This podcast series addresses our rapidly changing world and how it is affecting industries and people in unique and interesting ways. As John F. Kennedy once said, change is the law of life, and those who look only to the past or present are certain to miss the future.

The business leaders and personalities who are interviewed in these podcasts all look to the future. We hope our listeners and viewers come away with information and inspiration that help them adapt in both their business and personal lives. 

Watch more episodes of On The Mark:

 * YouTube:⁠https://www.youtube.com/@goetzplatzer⁠

 * Website:⁠https://goetzplatzer.com⁠

 * SoundCloud:⁠https://on.soundcloud.com/6tkWs6vb8kHev7um6⁠

Connect and learn more from your host, Howard Mark Rubin:

 * Connect with Howard on LinkedIn:⁠https://www.linkedin.com/in/howardrubingf⁠

 * Call: 212-695-7753

 * Email:⁠[email protected]⁠

 * Bio on website:⁠https://goetzplatzer.com/attorneys/howard-rubin

Irene Branche, Chief Development & Evaluation Officer for the Hope Program and Paul Neuman, Hope Program board member and Founder and Chief Inspirational Officer of Neuman’s Kitchen talk about new ways of raising funds for charity during the pandemic as well as how the pandemic introduced new challenges for their non-profit’s primary objective: training New Yorkers so they can secure sustainable employment.

In this segment, digital marketing pioneer Robert Davidman joins Bill Squadron, sports media technology expert, advisor, and educator to discuss the impact of COVID on online casinos and sports betting. With the cessation of many sports in the U.S., the industry and consumers were incredibly creative in finding some sort of action. Unexpected sports like Russian table tennis and Russian short hockey became American favorites for online betting and patterns transcended their seasonal norms.

Craig Tagen, Head of Asset Management at real estate investment firm Clarion Partners, and Howard Meitiner, Managing Director at Carl Marks Advisors, share their expert insights into how the pandemic has shifted retail buying to eCommerce and whether those changes will be permanent.

With mall son the defense and even more challenges ahead, how can brick and mortar retailers reinvent themselves and what changes must they make to survive?

Alan Wildes, Executive Director at commercial real estate firm Cushman & Wakefield, and Andrew Levin, Senior Vice President of Leasing at Boston Properties, weigh in on how the COVID pandemic has changed the demand for office space in New York City. With vacancy rates up, asking rents down, and unemployment still a problem across the City, will demand return and, if so, when?

Danny Mizrahi, founder and CEO of Contango IT and Sonya Williams, Cybersecurity specialist for New York-based law firm Rivkin Radler and Flight Chief in the Cybersecurity Unit of the Air Force National Guard, discuss cybersecurity in law firms. They address how phishing scams and hacking pose a serious threat to sensitive data housed in law firms’ systems and precautions that should be taken to protect the network.