On The Mic With Mike

On The Mic With Mike

By Mike RichBusinessMarketing
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On The Mic With Mike episodes

  • Ep.01 The One About Risky Marketing — Rory McEntee

    Mike Rich kicks off On the Mic with Mike with Rory McEntee, a marketer who’s spent his career doing the things most brands are too nervous to try.

     

    They get into the thinking behind the madness: asking forgiveness rather than permission, the line between brave and stupid, and how to earn attention when you’ve got £10k and your rival’s got a million. Rory shares the cease and desist letter he was proud enough to frame, why boring categories are the real opportunity, how he wins over the CFO and legal, and where AI actually belongs in a marketing team.

     

    Honest, funny and genuinely useful, whether you’re a founder, a CMO, or just getting started.

     

    Plus: a first look at Rory’s book, The Mischief Playbook.

     

    Follow the show on Instagram and LinkedIn @onthemic.withmike

    41 min

About On The Mic With Mike

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On the Mic with Mike is a straight-talking podcast with people changing the game.