In the recent past, vehicles have become more integrated with software with the aim of improving the user experience, boosting performance, and/or making them eco-friendly.  To complete this integration many changes have been made to the design of the vehicles, the manufacturers’ business model, and the workforce employed by the automotive companies. This trend will continue as innovators seek to deliver vehicles that are more software-reliant than ever before. 

In the final part of our podcast series, we wrap up our discussion on the future of automotive E/E architectures, E/E systems development, and the automotive industry. We talk about the growing role of software in delivering vehicle functionality, and how this change may affect vehicle development as a whole.

Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems.

Tune in, to learn more about the drivers of change in the automotive landscape.

In this episode, you will learn:

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The automotive industry landscape has changed drastically in the last few years and the players have changed their approach too. An industry that was largely comfortable with the status quo has now adjusted to meet the current complex needs profitably by leveraging advances in technology. Companies are now putting more emphasis on versatility, specialization, and innovation so as to add the most value to their products compared to their competitors. 

Over the last three episodes, we’ve examined all the major trends affecting automotive E/E systems development. Today, we pivot that discussion to begin talking about what the future is going to look like, how E/E architectures and vehicles are going to evolve, what new challenges will the vehicles of tomorrow introduce, and how will companies transform to meet these new challenges.

Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems.

Tune in, to learn more about the future landscape of the automotive industry.

In this episode, you will learn:

 Let’s connect!

Connect with Doug:

• LinkedIn

Connect with Dan:

• LinkedIn

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Aligning the manufacturers’ efforts with the consumers’ needs saves time and helps in creating great products. This is why car OEMs obsess over what your main focus is going to be when buying a car. Even EV companies, which are relatively new, have to first take into consideration the needs of the consumers and then innovate around them. The different needs and preferences of customers make the process of creating viable car designs very complex. 

In our last episode, Doug, Dan, and I talked about the overall industry trends that are affecting automotive development engineering, and today, in our third episode of this series, we dive deep into actual product development and what’s driving change in that arena. You are going to hear why EVs are becoming more attractive to the customers, why OEMs focus on developing advanced vehicles, and the role E/E systems and architecture play in the new, more complex world of the automotive industry.

Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.

Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.

Tune in to learn how companies change their product development priorities and methodologies to adapt to the current and future market demand.

In this episode, you will learn:

 Let’s connect!

Connect with Doug:

• LinkedIn

Connect with Dan:

• LinkedIn

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The pandemic has rocked almost all industries to their core and revealed weaknesses that most businesses never knew they had. After the initial shock, many businesses were exposed to opportunities that might have seemed out of reach in the past. In fact, after this pandemic, most companies will be completely transformed in terms of how they develop their products and what they’ll prioritize moving forward.

In our last episode, Doug, Dan, and I talked about some of the large scale trends currently affecting the automotive industry, and today we continue that discussion with a focus on the impact that the COVID-19 pandemic has wrought on the auto industry, as well as the steps car manufacturers can take to respond to the challenges imposed by it.

We also touch on the importance of building a comprehensive digital twin during vehicle development, and fostering partnerships that provide key advantages for companies as they develop the advanced vehicles of tomorrow – whether they are gas or electric, autonomous or human-driven.

Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.

Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.

Tune in to learn what companies are currently focusing on as they navigate through the midst of the pandemic and the challenges this new landscape brings.  

In this episode, you will learn:

 Let’s connect!

Connect with Doug:

• LinkedIn

Connect with Dan:

• LinkedIn

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The automotive industry is in the middle of a major shift. The electrical, electronic, and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies, and traditional OEMs all vie to bring innovative vehicles to market.

Today, we bring you a brand new series of podcasts from Siemens Integrated Electrical Systems Group, where we’ll be taking a new angle on automotive industry trends, specifically focusing on the electrical and electronic systems, networks, and software. 

I am your host, Conor Peick, and I am joined by a duo of experts with impressive resumes and decades of industry experience - Doug Burcicki and Dan Scott. Together, in this first episode, we discuss major changes in the automotive industry over the past 10 years, the challenges OEMs face today, and what the future looks like.

Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.

Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.

Tune in to find out more about industry trends and the drivers of innovation that will bring the automotive landscape to new heights!

In this episode, you will learn:

Let’s connect!

Connect with Doug:

• LinkedIn

Connect with Dan:

• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

There are certain moments in history that everyone remembers. There are events that changed our perspective of the planet, like the first moon landing. Others that changed the way we live, like the tech revolution. And others that changed our perspectives about what was achievable, like the first majority female racing team to qualify for the notoriously competitive, male-driven Indy 500 motorsports race.  

In this segment of our Women Driving the Future series, Ed Bernardon continues the conversation with Beth Paretta of Paretta Autosport. Not only has the team she put together helped demonstrate that barriers can be broken, but it’s also shown other women that careers in motorsports and other STEM fields hold plenty of promising opportunities.  

In today’s episode, we dig deeper into the logistics of putting a talented team together in a short period of time, and we discuss the challenges of turning people with other day jobs into a quick on their feet team of racing technicians, strategists, and crew members. We also talk about how her team was received in this long male-dominated industry, and how she's helping to encourage more women to think about careers in STEM.

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The Indy 500 is a race steeped in history. It’s 110 years old and keeps rising in popularity, particularly among women. And many of these women aren’t just in the stands, they’re down on the track taking center stage in the action. For them, the race isn’t just a part of history. It’s a place where history is made. 

In this segment of our Women Driving the Future series, Ed Bernardon interviews Beth Paretta, owner of Paretta Autosport. As the first majority women's team to ever participate in the Indianapolis 500, they’re making history while inspiring more and more women to explore careers in STEM by showing them what’s possible.

In today’s episode, part 1 of a two part talk, you’ll hear why this race is so historically important, and how Beth Paretta was inspired to build her predominantly female team. She takes us on a deep dive to understand racing as a business, and explains why the marketing aspect of the sport has to be relied upon so heavily. You’ll also hear what it’s like to be in the pit at the Indy 500, and an interesting story about her rocky, but impression-making, first meeting with the legendary Roger Penske. 

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As we enter the future of transportation, we’re becoming part of a world where convenience rules the day. We no longer need keys to start engines, we can voice command our way through making phone calls, selecting music to drive to, take out orders for dinner, and directions from A to B. 

On the other side of all of this convenience are the people who keep it running. Maintaining technological complex systems is where the crossover between engineers and technicians takes place. The problem is that combining those skill sets is uncharted territory, particularly when it comes to education. This new technology frontier calls for a revamped system of training in order to prepare the next generation of hybrid “automotive technicians” slash “software gurus” for the workforce.

In this episode of the Women Driving the Future series, Ed Bernardon welcomes Elaina Farnsworth, CEO of The NEXT Education. As a speaker, writer, and industry influencer, she’s been instrumental in shaping the conversation around workforce education. Her organization provides certification for the workforce of the future, encompassing all skilled tradespeople within Autonomous, Industrial Mobility, Cyber Security and Smart City technologies. 

This week, we’re discussing the importance of adapting the existing education system when it comes to the complex needs of the automotive industry. You’ll learn how automation is shaping the autonomous future, and how the need for upskilling and reskilling tradespeople helped bring The NEXT Education programs to life. We’ll also talk about the growing opportunities within the automotive industry, and we’ll define exactly where we’re at and where we’re headed on our autonomous journey. 

Some Questions I Ask:

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LinkedIn 

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Imagine working really hard over several months to design a product, only to find out when you get to the verification phase that it suddenly doesn’t pass the necessary requirements to get to market. This causes a lot of headaches and costs a lot of time. But what if there was some way to know that you’re ticking all of the boxes necessary to ensure product validation as you go?

Well, the good news is we’re there, technologically speaking. Digitalization is helping companies leverage information throughout the design process to make sure product verification and validation requirements are being met. Not only does it allow companies to maximize efficiency, but it helps them deliver higher quality products from the start. 

Nand Kochhar, Vice President of Automotive and Transportation for Siemens Software, joins us again today as we explore product validation. He’ll explain how virtual verification and validation through digitalization is helping companies collect and combine the right information, saving time on the journey towards final integration and validation.

In this episode, you’ll hear how continuous validation works, a few of the biggest benefits companies gain by integrating it in the workplace, and the role of simulation throughout that process. We’ll also take a peek into the future and hear how product validation is changing with the introduction of new technologies, and how vehicle integration is being considered within the infrastructure of smart cities.

Some Questions I Ask:

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LinkedIn

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LinkedIn 

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As the technology universe remains in a constant state of flux, the roles we perform begin to shape-shift. As vehicles become more and more reliant on computers and software to operate, information technology (IT) has gone from the back-office to front and center in the car business. Automotive has become a high-technology industry where car companies need to compete with the best from Silicon Valley. These changes continuously redefine the paradigm as software takes on greater significance within the automotive industry and the role of the  Chief Information Officer (CIO) transforms and expands.

In this episode of the Women Driving the Future series, Ed Bernardon talks to Mamatha Chamarthi, Head of Software, Business, and Product management for Stellantis, where she leads software business and product management. She is an auto industry veteran who’s witnessed the digital revolution firsthand and the transformation of the CIO into a modern Chief Digital Officer or CDO. Having been a part of the pre-digital era of auto manufacturing, she now draws upon her unique experiential and educational background to seamlessly transition into an industry leader for the digital age.

Today, you’ll hear how she developed the skill set that’s made her so successful, what it was like stepping into a role that you have to invent as you go, and how she helped workers overcome their resistance to digitalization. You’ll also get a glimpse into the future of the in-cabin transportation experience, learn what it takes to turn an auto company into a technology company, and hear how more women are being encouraged to get involved in the technology industry with the help of role models like herself. And finally, what does a modern CIO do to relax when not on the job. Learn that and more in the final moments of this episode in our Rapid Fire section.

Some Questions I Ask:

What You’ll Learn in this Episode:

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