This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best…

Recruitment marketing has undergone a significant transformation in recent years, and one individual who has witnessed this evolution firsthand is Gerry Crispin. With decades of experience in recruiting and career planning, Crispin recognized the potential of the Internet, particularly social media, in revolutionizing the hiring process. In this exclusive interview with Eric Schwartzman, Crispin shares…

I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…

In a rapidly evolving digital landscape, personal privacy boundaries in social media have become increasingly complex. Attorney James DeSimone, renowned for his civil and constitutional rights expertise, offers a comprehensive exploration of the legal intricacies surrounding social media privacy rights. Whether you’re an employee, employer, public relations agency professional, or an individual concerned about your…

Just how well does the broader human resources community get social media? The answer to that question and many more about the state of social media in HR are revealed in this podcast.   We talked to Tim Sackett, EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm, and Recruiting Processing…

News and social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts. Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1,…

In a tight job market, attracting top talent through employment marketing at Sodexo – the 20th largest employer in the world and the most prominent company most people have never heard of – involves much more than just a LinkedIn presence and a blog. Consumer marketing strategies can also be applied to employment marketing. The…

In this exclusive podcast interview hosted by Eric Schwartzman, HR recruiters Steve Levy and Tom Bolt share invaluable insights into social media recruiting. As businesses increasingly turn to digital channels to source and screen candidates, the discussion delves into various aspects of social media recruitment strategies, legal considerations, and emerging trends. Legal Risks and Ethical…

In this episode, Netvibes CEO Freddy Mini shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re more interested in…

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.   The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing…