Join us as we chat with Richard O'Connor, CEO of B2B Marketing-Propolis, about the impact of B2B marketing communities. From tea culture to career paths, leadership, and marketing's evolving role, gain actionable insights and strategic perspectives from industry leader Richard O'Connor.

Tune in for practical advice on driving business growth and building authentic connections.

In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ'ing and public speaking led him to start a tech company. The conversation unfolds to explore the origins of the Fuel Growth podcast, inspired by Clint's lifelong fascination with company growth and his father's entrepreneurial journey. They delve into SugarCRM's founding story, navigating mergers and acquisitions, and becoming a partner-driven company. The discussion highlights the evolving role of partners, the impact of AI on customer needs, and the future integration of Generative AI.

Join Rick and Rachael Ferranti, VP of Marketing at Foundry, for a captivating exploration of personal and professional growth, partner marketing 101, and the power of authentic relationships. Rachael shares her career journey from culinary beginnings as a grill master to her evolution into marketing leadership.

The conversation dives into the nuances of partner marketing programs, the art of storytelling in B2B, and an exciting inside look into the story behind the podcast.

Join Rick in discussion with Matt Berry, CEO at Conversion Marketing, for expert tips on simplifyling and clarifying company stories for effective communication.

Drawing on his experience in Journalism, PR, and time at IBM, Matt underscores the significance of thought leadership, education, and storytelling to differentiate a company in the market.

In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing, Dan shares insights into the challenges of navigating the diverse world of partnerships. The duo discusses the impact of the pandemic on relationship building, the importance of internal collaboration, and the metrics that drive success.

Join the conversation as they explore the dynamics of growth, adaptability, and the value of connecting the dots in one's career.

This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that 'Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr. Director of Sales, as he shares his remarkable journey from Bay Area band life to a leading figure in Partner Marketing at Foundry. Hondo reflects on his experiences, from selling newspaper ads to cultivating global B2B relationships.

Tune in now to explore the core components of successful partner marketing programs, the dynamics of scaling partnerships, and the nuances of driving digital engagements.

Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover her bold leap into the tech realm, adeptly building channels and nurturing essential relationships across varied landscapes. Melissa reflects on leading global teams and embracing the non-linear trajectory of her career.

Don't miss out as she imparts valuable insights on harnessing brand awareness, engagement, and enablement for impactful pipeline growth.

In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field.

From scaling programs globally to striking the delicate balance between global consistency and local relevance, Rick and John pull back the curtain on the strategies required to navigate the ever-evolving world of tech buying.

Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of the tech industry's giants. Ani shares her personal journey, from the early days of her career to the pivotal moments that led her to Microsoft's forefront.

Tune in for exclusive insights, advice, and the behind-the-scenes details of what it takes to make it in the competitive world of technology marketing.

In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead to big wins. Maisa shares her wealth of experience, revealing how her professional journey led her to Partner Marketing. Networking plays a pivotal role in any marketing endeavor, and Maisa provides expert tips on how to effectively expand your marketing network. Rick and Maisa discuss the power of face-to-face interactions in the partner marketing ecosystem, highlighting its role in building trust and rapport. Furthermore, this episode delves into the intricacies of the partner marketing ecosystem at ServiceNow, offering listeners a rare glimpse into the inner workings of this innovative tech company.