Check out the full writeup here.

Topics discussed in this episode:

Onboarding in a group setting

• Initially, Knowledgehook would onboard district by district with the intent to trickle down the understanding of the product to principals and teachers. They shifted this process to instead onboard multiple districts at one time with key stakeholders present.

Breaking down customer cohorts

• At Knowledgehook there are three key people: there is the end user who uses the tool, there is the economic buyer, and there is the technical decision maker. They have assigned individual storyboards for each of these which help with pushing deals forward.

Think outside the traditional CS box

• The Knowledgehook team understands that you cannot have expertise in every single area. If you don’t seek help from different disciplines or outside sources, tunnel vision can lead to structural collapse. A key asset that the team found helpful was sourcing an outside panel of researchers. This panel offers insights into what the value of the product means to them as educators separate from the core team.

This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.