The economic slowdown of 2020 has had a major impact on women and their careers. Businesses are losing female leaders to life and home pressures at a time when all businesses need experienced and effective leadership. This webinar brings together a cross-disciplinary group of female leaders to discuss their experience of growing through economic turbulence and find ways that women and businesses can use the current climate to build a better future for coming generations.

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We are entering a new era of personalization, where businesses and audiences expect a high degree of content relevance in every aspect of their lives. INFUSEmedia and Reveal Mobile are two companies that can reach high-intent audiences with ominchannel approaches and precision targeting. This webinar will discuss the methods that can be used to identify high-intent audiences.

Sales is a zero-sum game: Your win is someone else's loss. Most B2B marketers work in mature industries with a finite number of opportunities. At some stage, growth means taking market share from your competitors. They do the same to you.  

In this webinar, we introduce strategies to keep you ahead of the pack. INFUSEmedia's April Weber, Director of New Demand Solutions, will speak to competitive displacement, discuss ways to spot the weaknesses in your competitors, and identify ways to claim market share.

Many marketing and sales leaders are unaware of the hidden costs and negative impact that bad leads can have on revenue, brand, and trust. In this special webinar, INFUSEmedia CEO Alexander Kesler looks at the surprising ways that bad data can impact your bottom line, while also sharing the direct cost that a bad lead risks for your business.   If you’re trying to determine the quality of your own leads, INFUSEmedia is also sharing access to the Lead Quality Grader. This free tool offers a simple and secure way to determine the accuracy and value your current lead data.

Psychographics is a methodology for analyzing consumer behavior that goes beyond general demographic data such as age or gender. It is used to understand the cognitive factors that drive behaviors and influence purchase decisions. For B2B marketers, psychographics represents the next level of targeting: tuning into goals, values, and lifestyles to understand how best to communicate with a prospective customer.   Join INFUSEmedia VP Strategic Accounts Jeff Cleasby and Head of Content Marketing John Lynch as they guide you through some applications for psychographics in B2B marketing, and share lessons on how marketers can use this data to shape outreach.

As marketing leaders, we are expected to define success with data. Leads, conversions, ROI: we are constantly asked to measure our individual success according to external factors. But how much time do marketers spend defining success for themselves?  True leaders lead themselves before they lead others. In this webinar, we are joined by career coach, chef, and unshakeable optimist Christian Fischer, who shares his insights into leadership and self-realization, as well as the 10 principles of self-leadership that he has employed to help thousands of professionals achieve self-fulfillment.