Our fourth episode is with fashion designer Leandra O’Sullivan who’s worked with Karen Millen, Warehouse and ASOS. She now heads up the design team at Debenhams.

We talk about how she understands her shopper, how trends become tees and the pressures fast fashion has put on the industry.

Our third episode is with the fantastic Mark Taylor – an independent brand counsel who's moved between the world's of advertising and branding in his career.

We talked with Mark about the relaunch of GWR, as well as his work branding a community distillery on the Isle of Harris.

In the second episode of OnDesign, we talk to the brilliant Jonny Westcar, Managing Director of StormBrands and formerly The Brand Union.

Reflecting on his extensive client and agency side experience, Jonny identifies the skills that designers need in the 21st century, as well as a describing a sprint-based approach that's making StormBrands' creative process more agile.

In conversation with Stuart Chapman, each episode invites an industry visionary to reflect on their craft and predict what the future holds.

In the first episode we hear from Jon Morley – a brand leader who's worked on some of the world's biggest brands – from Grey Goose to Axe, Orange to Carrefour.

Jon talks about researching haircare in the favelas of Brazil, to the challenges of steering major global brands.

The Big Picture's OnDesign podcast is coming soon.

Each episode of OnDesign invites an industry figure to talk about their craft. Subscribe now.