In this edition of the Business Review, marketing professor Dr. Blaine McCormick discusses communicating business lessons to entrepreneurs in developing countries using a unique, yet universal, object – a bottle of Coca-Cola. He's developed 12 basic business lessons around the iconic container.

One Bottle, Endless Possibilities (Part 1)

The award-winning Business Review is a radio series airing since 2005 on the Central Texas NPR station, KWBU-FM 103.3, and available to national public radio stations. Business people will hear valuable nuggets of information straight from the experts who are researching and writing about a wide range of relevant topics. Each week Business Review offers the latest in business trends and research - both nationally and globally. Each program runs two minutes in length.

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One Bottle, Endless Possibilities (Part 1)

One Bottle, Endless Possibilities (Part 1)

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