From yoga camps to one of India’s fastest-growing FMCG brands, Patanjali built its empire on Ayurveda, nationalism, and the trust people placed in Baba Ramdev. By combining affordable pricing, unique distribution, and powerful mass-media reach, the company disrupted established giants in record time. But as growth accelerated, questions around product quality and advertising claims began to surface. This episode explores how trust became Patanjali’s biggest strength—and its biggest challenge.

🎧 Listen to the full episode to discover how Patanjali went from a yoga movement to a ₹10,000+ crore business.

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