We’re welcoming you to the jungle on this week’s interview with co-founder and designer of Story mfg. Saeed Al-Rubeyi. Saeed was in town from England on a quick jaunt and was kind enough to share both his time and insight into his brand’s 10 year journey thus far, being over watches, children’s clothes just looking better, press struggles, streetwear pigeonholes, ancient piss dyeing techniques, getting confused for Bode, Kendrick and Kyrie fucking with the vision, calling out the biters, running a business with your wife, how being a husband and a father affects his work, NYC vs. London fashion, non-technical gorp, how jawnz are like wine, his indie sleaze era and trying to dress like The Strokes, setting and sticking to your moral compass, traveling the globe to make clothes, the magic of Indian manufacturing, is Thailand next up, dying crafts, linguistics, Gentle Fullness and building out a universe of brands, collaborating with menswear’s Swiss Army Knife Daniel Pacitti, trash television, Iraqi war stories, Story’s upcoming fragrance being the best thing he’s ever smelled, going deep on new hobbies and much more on this humble and honest episode of The Only Podcast That Matters™.

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