In seven minutes we teach a simple, respectful weekend ritual that helps time-poor service owners win one useful local backlink and actually track results. The episode opens with a vivid micro-story: a florist who closed a wedding after a neighbour‑magazine mention prompted a single phone call within 48 hours. Catherine explains why a single relevant link often outperforms dozens of low-value mentions (trust, context, clicks) and gives concrete KPI benchmarks: aim for a 25–40% reply rate from a warm list and expect 5–50 referral visits in the first 90 days. Leo walks through the one-hour asset kit (hero photo, 120-word blurb, one-paragraph client case), plus exact outreach cadence (initial message, 5-day reminder, 10-day polite nudge), a sample subject line and first-sentence template, and a two-week tracking plan using simple UTM links and a referral-check checklist. CTA: download the One Good Link checklist and three paste-ready templates from the episode page on the podcast website.