One Hack Away From Wonder Woman

In this bumper catch-up episode, I take a look at how to streamline your freelance writing business in five steps, ready for a profitable (and more enjoyable!) New Year. There are tips for tackling your client communications process, your finances and your admin, plus advice on finding the marketing channels that work for you, and snipping out all the unproductive hustle that eats up your day and keeps you chained to your desk. All in 25 minutes!

Tune in now for this latest snippet of wisdom this week - 25 minutes that will help you streamline, systematise and take control of your freelance business, ready for a better year than ever.

 

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

 

Lorrie Hartshorn: freelance copywriter UK

www.bidsketch.com

www.basecamp.com

www.trello.com

http://www.boomeranggmail.com

The end is nigh! 2016 is almost through, and - with it - your chances to make it the profitable year you'd hoped for. But, it's not over yet - there are still some very effective ways to boost your freelance writing earnings before the year is out. In this episode, I outline a good range of ways to earn extra money before 2017 - emails you can send to tempt clients into booking you out for December, formulae you can use to increase your freelance writing rates significantly (and relatively painlessly!), new fee formats that will enable you to charge more for every project you take on, and advice on how to streamline your brand, website and online activity so that clients will start to see you - and pay you - as the quality writer you are.So, tune in now for a slightly longer snippet of wisdom this week - 19 minutes that will help you charge more, earn more, and enjoy life that little bit more too!

 

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn

Duedil.com

How to increase your freelance rates

How much does website content cost?

Scope creep: we've all experienced it. You sign on to a client's project and, by the end of the gig, you've done twice as much work as you agreed to - all for the same price! One little favour is part of being flexible and keeping clients happy, but how do you handle the situation when one "Can you just...?" turns into 10?

In this episode, I'm giving you the low-down on scope creep: why it happens, how to put the brakes on it if it's happening now, and how to stop it happening again. I outline four options you can pick from that will get you out of the situation and on to better paid, more satisfying and less stressful projects in future.

 

Tune in now for the latest 15 minutes of waffle wisdom, and come and let me know what you think once you've had a listen :)

 

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn

Lorrie's copywriting and coaching website: www.lorriehartshorn.com

MARs and added value: how to set your freelance writing fees

Extra resource: How much to charge for copywriting a website

Having an awesome network can take your freelance writing career to the next level, preventing isolation and stagnation, and helping you generate new ideas and opportunities.

But when you’re new to freelancing, where does this network come from? How do you build new connections - and how do you maintain enough of them?

This episode, we're talking about how to build an awesome online network from nothing: how to acquire authentic new connections, how to nurture and develop relationships, and the formula I use to keep track of it all!

Tune in now for another 15 (ish!) minutes of freelance writing wisdom ;)

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn

Lorrie's copywriting and coaching website: www.lorriehartshorn.com

How Giving Work To Other Freelance Writers Can Help Your Business

It's the outbound marketing stream that every freelance writer loves to hate - yes, we're back for season two and we're talking COLD CALLING!

If you're going through a quiet patch, or you're just tempted to see whether cold calling could work for your freelance writing business, tune in to find out some of the big 'do's, 'don't's and 'just get down to it's! In this episode, I outline how to create an ICP, cold calling pitfalls to watch out for, how to script your calls, and how to follow up. 

 

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie Hartshorn: freelance website copywriter UK

This week - in the final episode of the season - I'm talking inbound content marketing 101: what is it, why it's important, the three key benefits you'll get from using it, and how it's your best friend if you (like most freelance writers I know) hate cold-calling.

 

We'll be talking Attract/Convert/Close/Delight and Know/Like/Trust, so if you feel like you could do with a crash course in the best way to market your business - and your clients' businesses - tune in for 15 minutes of wisdom now.  

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

 

 

Lorrie Hartshorn: freelance copywriter Manchester, UK

In business, being the most qualified person doesn't guarantee you'll get ahead. Confidence has a huge part to play in both seizing and creating amazing opportunities - and you've got to let that confidence shine through, even if you don't always feel it. 

This week, I’m talking about injecting assertiveness into your written content to help boost your business. I'm sharing a number of really effective techniques that you can implement straight away via a range of channels to let your clients and prospects know that you can handle their most exciting projects, but that you won't be handling any of their bullshit.

So tune in now to find out how to portray your best professional self. Assertiveness will help you go far if you let it!

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

 

B2B copywriting services by Lorrie Hartshorn

Email Hunter

Boomerang

Overcoming schmooze reluctance: a freelance writer's guide to approaching prospects when you really don't want to

MARs and added value: how to set your freelance writing fees

The biggest challenge of self-employment is being the solution to every problem you ever face. And I'm talking about the biggest problem of all in this week's episode: self-sabotage. 

Call it how you like, but the self-defeating mindset is the single biggest obstacle facing freelance writers. Making excuses for not pitching, going round in circles because you don't have a portfolio, getting stuck charging low fees because you just can't find a way to move up a level - this is a bumper episode and I'm tackling it all. Plus, you get to find out what a sloth and a tangerine have in common - no word of a lie!

Tune in now to find out about the four most common self-defeat scenarios, and how you can move past them. I'm also including a special offer for your business this week to celebrate us hitting double figures - so thanks, as always, for listening.

Show Notes

 

Lorrie on Twitter: www.twitter.com/lorriehartshornLorrie Hartshorn: freelance SEO copywriter Manchester

 

 

Embrace the tension: how to fight the fear and run a successful creative business

Stop pretending you can multi-task, and other adventures in freelance distraction

The Pomodoro Technique

Focus Me

Copywriting is easy to get into but not easy to succeed at - and there's one sure-fire way to make sure your career as a copywriter fails. Don't fall into the same trap that so many wannabe writers do!

In this episode, I examine some of the ways your content might be failing to hit the mark thanks to one big mistake. And (because I'm lovely, right?) I outline how to make sure you avoid that big old pitfall and write copy that will capture your readers' imaginations no matter which subject you're tackling. So tune in - in just 10-15 minutes, you'll have a lot more information than you did before, plus some actionable points to help improve your copy.

And, once you've had a listen, let me know what you think over on Twitter @LorrieHartshorn.

Thanks, as ever, for listening! x

 

Show Notes

Why we all need to stop hating on listicles (I promise I'm not talking about lists again!)

 

Lorrie on Twitter: www.twitter.com/lorriehartshorn

 

Lorrie Hartshorn: B2B email newsletter copywriter

Setting fees seems to be one of the hardest things for freelancers to tackle - whether they're new to the business or not. So often, I see freelance writers charging fees that are so low, they're basically paying for the privilege of working. 

 

In this episode, I outline how to set your personal MAR and how to set tailored fees for every project using three pricing criteria. In just 10 minutes, you'll have a clear understanding of what you should be charging, and how you can justify charging clients more than you currently do. 

 

You deserve to earn a good wage, it's just a case of getting out there and charging the right fees. Tune in and boost your freelance writing earnings today!

Once you've had a listen, let me know what you think over on Twitter @LorrieHartshorn.

Thanks, as ever, for listening! x

 

Show Notes

Jake Jorgovan on Career Foundry

 

Lorrie on Twitter: www.twitter.com/lorriehartshorn

 

Website copywriting rates UK

Lorrie Hartshorn: B2B copywriter